Track2Realty Exclusive: When a developer few years back launched a 5 acre project in Coimbatore dedicated to the senior living, it raised quite many eye brows. Everyone was wondering whether there is a market for such a project, exclusively conceptualised for the senior citizens. Critics even had it that the project is ahead of its time and some termed it as a project meant for parking the investment.
Track2Realty-Agencies: The government on Friday, Dec 13, said it would modify the Real Estate Regulatory Bill if necessary, and sought to allay fears of developers on the proposed law that aims to bring in transparency and protect home buyers.
Track2Realty Exclusive: Friends handling the social media of realty companies take an offence when social media is being criticised to be overused due to strategic dilemma. “Don’t blame the medium for human follies,” is the argument in general. Actually one of the friends from the online community wrote a blog post on the issue with the same title and started a discussion thread on the LinkedIn.
Track2Realty Exclusive: Once a promise has been defined, all the customer touch points need to be mapped. Everything from the website to marketing collateral to what the CEO says about the company to how the telephone is answered at corporate headquarters should reflect the promise of the corporate brand.
Track2Realty Exclusive: Gurgaon, Mumbai, Pune…wait India has just discovered yet another claimant as the ‘Luxury Capital’. The City of Ahmedabad known more for its cost conscious living and affordable housing has been witness to the city’s slow but steady rise to the luxury living with developers’ focus shifting on luxury projects, buyers’ looking up to scale their living and luxury brands flocking to the city.
Track2Realty: India’s hospitality real estate space has probably come of age; and has reached a critical threshold in its learning as well as business development curves. Although the ongoing economic slowdown and uncertainty have caused hotel rates to decrease marginally in the last couple of years, India now stands at the cusp of a hotel building and rebranding boom, which should help keep rates competitive in 2013.
Track2Realty: Launch of new homes dropped by 12 per cent to over 1.72 lakh units so far during this calendar year in the eight major cities due to cautious approach by developers in view of slowdown in demand, according to global property consultant Cushman & Wakefield.
Track2Realty: Emerging markets are offering interesting investment opportunities in terms of shopping center development, according to the latest Asia Pacific Retail Trends and Retail Hotspots reports released by CBRE. The Asia Pacific market in particular continued to see a steady flow of new retailer openings in 2013, amid steady economic growth and generally positive consumer sentiment.
Track2Realty Exclusive: Had people who conceptualised the idea of Facebook & Twitter been from the Indian real estate, they would have by now thrown open a BIG IDEA where the cost of running a country like India could have been brought to almost negligible having social media its way. The law makers would not have the trouble of travelling all their way to Parliament from respective constituencies in the remote areas.
Track2Realty Exclusive: To say that the year 2013 has been stressful for the Indian real estate would be like stating the obvious. A major reason why the sector could not perform up to its true potential this year is the negative market sentiments.