Track2Realty Exclusive: When it comes to the esteemed idea of real estate, industry stalwarts can boast that in this country, real estate can match up to any investment. As an investor though, you would require a little more convincing. So what should you look at? The answer stems to a more personal equation between liquidity, appreciation, other income, and probable growth.
Track2Realty: Century 21 Real Estate, the franchisor of the residential real estate sales organization, has expanded in India with the signing of a master franchise agreement to open CENTURY 21 franchises in India. Alchemist Group has become the master franchisor of the CENTURY 21 System for India operating as CENTURY 21 India.
Track2Realty Exclusive: Chairman, Public Relations Society of America, Gerard Corbett announced the new definition of Public Relations. After more than 900 suggestions, much deliberation, crowd-sourcing and lots of voting, the winning definition of the PR is: “Public relation is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”
Track2Realty Exclusive: In general branding in smaller towns is more focused on project. However, an equal emphasis on corporate branding should remain the strategy. It is very important to stress upon the brand to make the consumer aware of the strength of the company and assure them of the safety of their investment. This is where brand positioning is important in the initial stage. However, once the credibility is established, project branding assumes centre stage.
Track2Realty Exclusive: A section of developers are not in favour of experimenting with the advertisements as this may have negative effect. According to Diipesh Bhagtani Executive Director, Jaycee Homes, ads have some components which are common and similar in all their creative. This helps us build, recognize and recollect the brand name. This also helps build and reinforce the brand identity.
Track2Realty Exclusive: I won’t blame the marketing or the branding team in such a set-up where the defined role of corporate communication is very clear—advertising specialist is one who can negotiate the best rate with the media or the ad agencies, PR guy is one who can get them in column-centimetre of print and soundbytes of television studio and others are good for their dealing with the vendors to deliver brochure and other marketing kit on time. Any extra grey cell and one is a misfit in the company and liability for the management.
Track2Realty Exclusive: In recent times a lot of people have asked me as to whether Omkar Realtors is making a strategic shift from the slum redevelopment to super luxury segment.
Track2Realty Exclusive: Mumbaipedia concept has nothing to do with real estate projects or the company of the developer but aims at creating a mindspace amongst the target audience.
Track2Realty: The total new housing demand will be nearly 12 million units in the next five years (2013- 17), according to a report by Cushman & Wakefield (C&W). This is based on the estimated growth of population across India and in major cities. Of the pan India additional demand, the top 8 cities will constitute approximately 23%.
Track2Realty Exclusive: The numerous options available in these markets are a great advantage. With many constructions under progress, be it commercial space for offices, shops or residential houses/apartments, there is plenty of options to choose from.