Track2Realty Exclusive: It is strange paradox of economics that property prices keep on moving up despite the sluggish market economy and demand. Various research agencies in recent years have reported about the amount of unsold stock lying with the developers and how it has increased over the last quarter or year. This gives hope to the end users that prices might come down to reasonable level.
Track2Realty Exclusive: It was only a few years back that when a couple of high-end luxury projects were launched in Pune analysts were busy with the cost-benefit analysis of the splurge in the market. The rising interest of NRIs, HNIs and even global realty baron soon made everyone realise that Pune has already made its presence on the luxury landscape of India.
Track2Realty Exclusive: Branding is about building strong relationship between an organization and its stakeholders, which are generally its customers. It involves establishing strong trust, connection and affinity with the general public.
Track2Realty Exclusive: The Indian real estate sector, often perceived as a sector with problems, is currently witnessing some sort of transformation. While the sector is now witnessing policy reforms, though at a slow pace, it is also witnessing increased professionalism in the way businesses are done in the country.
Track2Realty Exclusive: Elections, real estate and black money have a symbiotic relation. Track2Realty tries to understand this unique and complex relation of the sector and the politicians where cash is king, yet they deny and dismiss it. The colour of currency may be projected as white in public posturing, the cycle of cash transaction with black money starts from entry level itself. Lack of transparency is what keeps the cycle moving.
Track2Realty Exclusive: The demand for real estate has been consistent despite the impending slowdown. Every geographical regions shows its own trend because of different contributing factor, and in the developing areas demand has continued to show an upward trend considering the fact that these are affordable by the middle income groups.
Track2Realty Exclusive: The real estate market has often been defined in terms of being either the buyers’ market or the sellers’ market. In most of the major markets across the country the bull phase of the economy led to the sellers’ market with demand outstripping the supply.
Track2Realty: Approximately 8 million sq. ft. of office space was leased across eight major cities during the quarter. Bengaluru, Chennai and Pune topped the chart in the total office market absorption.
Track2Realty: The biggest announcement for the real estate sector proposed by the newly elected Government in its Union Budget 2014–15 was the Securities and Exchange Board of India (SEBI) being directed to introduce Real Estate Investment Trusts (REITs) and Infrastructure Investment Trusts in India.
Track2Realty Exclusive: Till very recently, unlike several other industries, real estate used to take a back seat in times of a sluggish market or when there was some controversy around. Any negative market sentiment or slowdown more often than not led to newspapers’ property supplements growing thinner and vacant hoardings in and around city becoming common. Prima facie it was seen to be a sales driven exercise where real estate companies’ approach has been to advertise for selling their product and not creating a brand icon. But that seems to be only half the truth in today’s context as the sector is doling out more money for advertising despite slowdown.