Track2Realty: When the point finally comes where you are ready to invest in your own flat, there are many considerations that are likely to confuse you. However, the most confusion that Indian middle-class homebuyers usually face is whether to a smaller or a larger flat. One of the biggest contributors to the confusion is that home purchase is rarely, if ever, done without consulting others.
Track2Realty: Sotheby’s International Realty Affiliates LLC has signed an exclusive agreement to develop the Sotheby’s International Realty brand in India with the opening of North India Sotheby’s International Realty.
Track2Realty Exclusive: How realistic is the reported appreciation of property in a market where the buyers are unable to exit at even half the reported appreciation figure? Track2Realty Focus tries to decode the mystery of property appreciation to unveil the worst kept secret of the business.
Track2Realty Exclusive: The Indian real estate sector, often perceived as a sector with problems, is currently witnessing some sort of transformation. While the sector is now witnessing policy reforms, though at a slow pace, it is also witnessing increased professionalism in the way businesses are done in the country.
Track2Realty: Over fifty percent of real estate buyers decisions are influenced by Internet research. The phenomenon, of researching online for real estate information is not limited to metros but also extended to buyers in tier II cities, as per the study of Google India. The study was conducted to understand the influence of Internet on real estate purchase decisions in India.
Track2Realty Exclusive: Every project is launched with the presumption of existing demand in the given catchment area. If that be the reason the sector should not have been sitting over a record inventory. Track2Realty tries to explore what defines demand and how the flawed concept of demand leads to demand-supply mismatch. It is a grey zone for the real estate which hits where it hurts the most to the developers, yet most of them try to justify launches and shrug off the subject.
Track2Realty Exclusive: Home buyers across the country find the reports of price appreciation a manipulative marketing myth. They blame a strong cartel of brokers/underwriters responsible for artificial appreciation which does not have any market logic. What comes as a bad news for the developers and promises to redefine the market dynamics of the real estate is the fact that buyers’ awareness has caught on the market manipulation that appreciates property prices unreasonably. It also indicates the marketing strategy of the realty companies is not grounded while operating in an eco system of brokers/underwriters to absorb the artificial appreciation.
Track2Realty Exclusive: In realty business, brand is an additional value the consumer is prepared to pay compared with an ordinary product yet fulfilling the same purpose. If a brand is not able to offer the consumer better advantage that the competitors, it will turn into a commodity.
Track2Realty Exclusive: The steady growth of the Coimbatore property market even in the wake of the overall economic slowdown makes it a curious case for many analysts. It is convenient to say that the market of Coimbatore real estate is by and large end-user driven and hence a realistic market to sustain the effects of slowdown.
Track2Realty Exclusive: Welcome to Ansaara Metro Park, a joint venture between Luxora Infrastructure and Aanya Group in one of the non-descript locations of Nagpur. Launched around three years back, it was projected to the media as Asia’s largest ‘Metro Park’. It has now proved to be a mere beating own trumpet for inviting journalists from Mumbai and Delhi.