Track2Realty Exclusive: How realistic is the reported appreciation of property in a market where the buyers are unable to exit at even half the reported appreciation figure? Track2Realty Focus tries to decode the mystery of property appreciation to unveil the worst kept secret of the business.
Track2Realty Exclusive: Till very recently, unlike several other industries, real estate used to take a back seat in times of a sluggish market or when there was some controversy around. Any negative market sentiment or slowdown more often than not led to newspapers’ property supplements growing thinner and vacant hoardings in and around city becoming common. Prima facie it was seen to be a sales driven exercise where real estate companies’ approach has been to advertise for selling their product and not creating a brand icon. But that seems to be only half the truth in today’s context as the sector is doling out more money for advertising despite slowdown.
Track2Realty Exclusive: One of the most ardent desires of an individual is to own a house with location and comfort being the determining factors in most of the cases. However, to get access to shopping facilities or entertainment hubs or medical care or even to commute to workplace remains a sheer imagination almost beyond fulfilment in India.
Track2Realty Exclusive: It has often been argued that Indian realty needs to adopt best practices and improve brand image as the sector defends its rough ride on the learning curves. If adopting Corporate Social Responsibility (CSR), retaining employees, inculcating brand loyalty and earning buyers’ trust are some of the best practices that can address the perception issues of Indian real estate, then the sector has to walk a long road ahead.
Track2Realty Exclusive: The Government of India has been re-evaluating policy measures and modifying these or initiating fresh mandates in order to give a boost to the industry. Changes in policies pertaining to SEZs towards reducing area requirements, the easing of norms for external commercial borrowing (ECB) for development of affordable housing and the augmentation of limits for listed NCDs will go a long way in clearing bottlenecks faced by the sector.
Track2Realty: DLF Home Developers Ltd.(DLF 5), a part of DLF Limited has received ISO 9001:2008 certification after meeting the stringent guidelines set out by British Standard Institute (BSI), an accredited business standards company.
Track2Realty Exclusive: Investment in real estate has been a widely debated topic, dissected in great detail. For the past few years, India has been shining, has been one of the preferred destinations for real estate investments and has attracted capital infusion from foreign institutional investors/foreign funds as well as domestic players, both institutional and retail investors.
Track2Realty Exclusive: Gujarat real estate has seen phenomenal growth in the last over a decade and property markets of Ahmedabad and Vadodara are among the most sought after hot spots. The growth story, however, would be incomplete without understanding the stress level of the sector which weathers multiple challenges to perform, with approvals being the biggest challenge.
Track2Realty Exclusive: Samarjeet Singh went on a house hunt in Mumbai with the obvious expectations of entering into a buyers’ market. The reported stress and standing inventory of 48 months made him believe that this is the right time to negotiate the deal and also get the immediate possession with a record inventory available in the market.
Track2Realty Exclusive: The real-estate category has taken the product-led path to brand building. Products occupy centre-stage in advertising campaigns; properties serve as brand emblems. Developers build properties, showcase them through advertisements, customers experience drives word-of-mouth, which in turn generates additional customers and on it goes. Through this iterative process, a brand is built. In other words, the brand identity is inherent in the developer’s real-estate footprint.