Track2Realty Exclusive: Analysts have been wondering in the last couple of years that when the property market across the country had been witness to slowdown, how come Coimbatore market kept its momentum up with no visible signs of stress. As a matter of fact, the property prices in the city across the asset class noticed upward movement in the range of 10-15 per cent, thus bucking the trend of slowdown.
Track2Realty: There has been a 43% increase in Q1 2014 new residential unit launches from the previous quarter. The total estimated unit launches were recorded at 55,500 units across major eight cities of India with Bengaluru recording the largest number of units launched, an increase of 22% from previous quarter, says a report by Cushman & Wakefield.
Track2Realty Exclusive: Home buyers across the country find the reports of price appreciation a manipulative marketing myth. They blame a strong cartel of brokers/underwriters responsible for artificial appreciation which does not have any market logic. What comes as a bad news for the developers and promises to redefine the market dynamics of the real estate is the fact that buyers’ awareness has caught on the market manipulation that appreciates property prices unreasonably. It also indicates the marketing strategy of the realty companies is not grounded while operating in an eco system of brokers/underwriters to absorb the artificial appreciation.
Track2Realty Exclusive: While the Indian real estate has been on a copy & paste mode in the last three years where not much support has been extended by the market or the policy makers, there is a strong optimism within the built environment that 2014 would be a turnaround year. Though nothing much has changed in terms of issues & concerns of the sector as another year comes to the end, some of the policy decisions in the last six months indicate the sector is finally on the road to recovery.
Track2Realty Exclusive: Friends handling the social media of realty companies take an offence when social media is being criticised to be overused due to strategic dilemma. “Don’t blame the medium for human follies,” is the argument in general. Actually one of the friends from the online community wrote a blog post on the issue with the same title and started a discussion thread on the LinkedIn.
Track2Realty: India’s hospitality real estate space has probably come of age; and has reached a critical threshold in its learning as well as business development curves. Although the ongoing economic slowdown and uncertainty have caused hotel rates to decrease marginally in the last couple of years, India now stands at the cusp of a hotel building and rebranding boom, which should help keep rates competitive in 2013.
Track2Realty Exclusive: Had people who conceptualised the idea of Facebook & Twitter been from the Indian real estate, they would have by now thrown open a BIG IDEA where the cost of running a country like India could have been brought to almost negligible having social media its way. The law makers would not have the trouble of travelling all their way to Parliament from respective constituencies in the remote areas.
Track2Realty Exclusive: If you think Coimbatore is a typical Tier II city with no lifestyle that can match a hip and happening city like Bangalore, then probably you have not been to Kalapatti in the city. In over a decade this location has transformed into a property paradise where lifestyle galore and is too cosmopolitan as per the standards of not just Tamil Nadu but entire South India.
Track2Realty Exclusive: Urbanisation is inevitable but when the very same model of development is rolled out haphazardly it also brings its side effects. Many urban cities across the country are witness to the fact with the loss of its traditional old world charm and eventually the city losing its very identity.
Track2Realty Exclusive: As a brand management professional, I am often asked as to which industry in India needs branding the most. Without any second thoughts, my answer is real estate. Prima facie that may sound very counterintuitive as real estate is after all a big advertising spender.