Track2Realty: SARE Homes has launched its new project ‘Club Terraces’ in Sector 92, Gurgaon. The developer plans to develop this iconic 19-storey tower that will overlook the SARE club, which will be the largest and finest club in Gurgaon, set amidst 7 acres of land.
Track2Realty Exclusive: Welcome to Ansaara Metro Park, a joint venture between Luxora Infrastructure and Aanya Group in one of the non-descript locations of Nagpur. Launched around three years back, it was projected to the media as Asia’s largest ‘Metro Park’. It has now proved to be a mere beating own trumpet for inviting journalists from Mumbai and Delhi.
Track2Realty Exclusive: I won’t blame the marketing or the branding team in such a set-up where the defined role of corporate communication is very clear—advertising specialist is one who can negotiate the best rate with the media or the ad agencies, PR guy is one who can get them in column-centimetre of print and soundbytes of television studio and others are good for their dealing with the vendors to deliver brochure and other marketing kit on time. Any extra grey cell and one is a misfit in the company and liability for the management.
Track2Realty Exclusive: Mumbaipedia concept has nothing to do with real estate projects or the company of the developer but aims at creating a mindspace amongst the target audience.
Track2Realty Exclusive: The numerous options available in these markets are a great advantage. With many constructions under progress, be it commercial space for offices, shops or residential houses/apartments, there is plenty of options to choose from.
Track2Realty: Lotus Greens announced on Monday, Oct 7, that Red Fort Capital, one of the leading Real Estate Private Equity firm, will be investing 1000 crores in various projects of Lotus Greens.
Track2Realty Exclusive: Call it stale or repetitive but real estate advertising has always been too sales-centric with no thrust on building the iconic brand. Though the sector has matured on several other parameters of corporate quotient, and charging for the brand premium seems to be on top priority; still the advertising has been by and large project driven.
Track2Realty Exclusive: Seen as the poor cousin of Gurgaon-Manesar till only recently, Bhiwadi is fast emerging as the property hot spot and the price appreciation in this sleepy town not long ago has actually been steadfast in the last four-five years.
Track2Realty Exclusive: The question is do brand ambassadors really buy the flats of the realty firms they endorse? Most unlikely! Of course, those who earn huge sums won’t live in flats even if they are very luxurious.
Track2Realty Exclusive: In today’s real estate market where projects are more often than not adding only to the inventory, marketing department of respective companies are wondering as to what went wrong in the brand positioning of the project.