Track2Realty Exclusive: Realtors are also increasingly smarting to deal with the criticism as digital media is proving to be a deadly two-way weapon. Ravi Saund, COO of CHD Developers asserts it has not deterred them in any way; it has only helped in getting closer to the customer base and understand their needs and expectations from a developer in today’s market.
Track2Realty Exclusive: Some of the companies are using online media for generating sales lead; while others are focused on customer relations. With the medium new and realty more or less reluctant in the initial stages, there are very few who are actually understanding the medium and adapting themselves to what others think as a necessary evil. Tata Housing believes in using the medium for engaging with the customers more than just generating sales leads. Brotin Banerjee, MD & CEO of Tata Housing shares with Track2Realty how they strategise their social media usage. Excerpts of the interview:
Track2Realty: To strengthen long-term competitiveness and deliver a stronger and more differentiated client servicing experience, DTZ has announced a new company structure for its real estate business operations in India.
Track2Realty: Cushman & Wakefield has expanded its Greater China operations into Taiwan by opening its first office in Taipei. It has appointed Jack Lin as the Managing Director of Taipei office. Prior to joining Cushman & Wakefield, Jack was the Managing Director of Taiwan Sotheby’s International Realty where he set up the luxury residential brokerage business. Together with Jack, Steven Chen was also appointed as the Director of Agency. Steven has more than 16 years’ experience in the real estate industry and was previously at Savills.
Track2Realty Exclusive: Awards have often been the source of sulking within the business community. However, when it comes to real estate, one has got absolutely no reasons to sulk as awards are not just rigged but customised for the companies at a cost. Track2Realty finds while some buy it for recognition, brand promotion or just notional value; others dismiss the offer being aware that m0re than they needing the award, such trophies need their brand value for establishing credibility.
Track2Realty-Agencies: Real estate players and analysts on Tuesday welcomed the Reserve Bank’s move to cut short-term lending rates, but said that more such steps are needed to bring growth back to the sector.
Track2Realty-Agencies: Real estate firms, including market leader DLF, are taking a contrarian view on preferred route for selling promoter shares, as they are opting for Institutional Placement Programme (IPP) as against the much sought-after Offer For Sale (OFS) mechanism.
Track2Realty-Agencies: Larsen & Toubro booked fresh orders worth Rs 15,800 crore in the second quarter of the current year, lower than the Rs 19,600 crore it booked in the previous quarter.
Track2Realty-Agencies: Reliance Portfolio Management Services, a part of the Anil Dhirubhai Ambani Group-owned Reliance Capital, plans to launch its maiden realty-focused fund by end-2012, with commitments of Rs 1,000 crore.
Red Fort Capital Advisors, a real estate private equity fund that manages more than $1 billion of Indian assets, plans to raise $500 million next year to invest in homes and offices in Asia’s third-largest economy.