Track2Realty Exclusive: First influencers, then catalysts and now storming into what can be conveniently called last male bastion—Real Estate. Indian women have indeed come a long way to prove that a challenging job of realty business is not a taboo for them. Even some of the mothers have excelled in real estate along with the family responsibilities and upbringing of the children. Track2Realty takes a few of such Case Studies.
Track2Realty Exclusive: I remember when I left Education Times in 2006, to take over Property Plus Central, Times of India Mumbai’s area centric real estate supplement, circulated in the central suburbs of the city, as its editor. Everyone I knew was convinced I had committed career hara-kiri.
Track2Realty Exclusive: Many luxury brands have a rich pedigree, seventh P of branding, and extraordinary history that become an inseparable part of the brand story. The mystique and the legend is generally built around the exceptional emotive founder character of past.
Track2Realty Exclusive: The Government of India envisages one trillion dollar investment in all areas of infrastructure in the 12th five year plan (year 2012 to 2017). The Government wants fifty percent of this investment to come from the private sector participation and most of these projects are expected to utilize the Private – Public partnership (PPP) model.
Track2Realty-Agencies: State-run construction giant National Bildings Construction Corporation (NBCC) says it plans to aggressively tap the real estate market and has set a target to build 10,000 housing units by 2018, entailing an investment of about Rs 6,000 crore.
Track2Realty: Mumbai witnessed the launch of approximately 18,000 real estate units during the first half of 2013; representing an increase of 30% compared to the first half of 2012. Of the total launches, 30% were witnessed in the western suburbs of Mumbai which had the highest share in new launches at locations like Andheri, Bandra, Malad and Goregaon. Navi Mumbai contributed 24% of the overall launches with the second phase of a large township project launched in Panvel.
Track2Realty Exclusive: The RBI needs to put its act together before its next monetary policy review on July 30. In the wake of sluggish pace of economy, the Reserve Bank’s status quo on key policy rates in its last monetary policy sent a wave of disappointment in the industry.
Track2Realty Exclusive: Placement stands as the fifth P of branding. The built environment in branding is all about heightening the customer’s experience and amplifying the aura of brand’s essence. Hence, the branded environment, the moment of truth, is where it must live the brand by staging immaculate detailing that engages all senses of the discerning luxury consumer.
Track2Realty Survey: What has been a surprise finding of the survey is the fact that radio, a medium of the past that has reinvented itself in recent years, is a very powerful tool to capture the home buyers’ attention. 62 per cent of the home buyers’ even recall the radio jingle of the projects and that is too high a dividend for the top-of-the-mind recall value of the brand. However, the rate of this interest translating into buying decision depends on a number of other factors.
Track2Realty Exclusive: When we conceptualised the idea of having a jury to rate and rank the realty companies, added with our conducting a pan-India survey to understand what shapes the brand perception of real estate companies and how the leading companies fare on the given parameter, we felt something is still missing in our analysis.