Track2Realty Exclusive: Every project is launched with the presumption of existing demand in the given catchment area. If that be the reason the sector should not have been sitting over a record inventory. Track2Realty tries to explore what defines demand and how the flawed concept of demand leads to demand-supply mismatch. It is a grey zone for the real estate which hits where it hurts the most to the developers, yet most of them try to justify launches and shrug off the subject.