In a move to strengthen its position as one of India’s largest student co-living companies, Stanza Living has raised a total of INR 73 crore (USD 10 million) in an investment round led by Sequoia India.
The Indian real estate developers are going over-board in capturing the fantasy of the rich Indians who are also expat professionals. But they seem to have gone completely off target when understanding the long-term housing needs of these Non Resident Indians (NRIs).
Joyville – Hinjewadi spread over 8 acres of land would be home to over 1000 families. The development offers different unit configurations namely 1 RHK to 2 RHK units. The project boasts of 75 % open space with more than 25 playful activities which would lend itself very well to lots of fun and fulfilling experience for one and all residents.
Peninsula Land Limited has forayed into the affordable housing segment with the launch of its new project `addressOne` located at Gahunje, Pune. Spread across 50 acres, addressOne is strategically located on the Mumbai-Pune expressway on the Pune side, next to the MCA cricket stadium.
While, ATS has focused primarily on boutique and premium housing, HomeKraft would exclusively cater to the housing needs of affordable and mid income housing groups.
Mahindra Lifespace Developers Limited (MLDL) has launched ‘Happinest – Palghar’ – the first affordable housing project to be undertaken by a joint platform between the Company and HDFC Capital Affordable Real Estate Fund-1 (‘HDFC Capital’), a fund managed by HDFC Capital Advisors Ltd.
With an investment of INR 600 crores, Provident Park Square at Judicial Layout, Kanakapura Road, Bangalore, is a mixed development project which caters to the needs of the new age home buyer.
As home buyers rise up the economic ladder and get more exposed to the lifestyles of the rich in other countries, they demand similar services here in India as well. This phenomenon then becomes a ‘brand driver’ for developers who possess the skills and resources to cater to this segment.
An outside view on the Indian real estate market may get confused with the fact that mismatch in delivery and performance is lesser in luxury projects than even affordable housing. Isn’t it a fact that buyers in low income housing are more price conscious and more concerned to check & cross check than those nouveau riche who have enough money to splurge?
The Indian real estate market is not a single homogenous entity. There are seven major metro markets, each behaving differently, with different supply and demand dynamics. There are many different verticals within real estate – residential, commercial, retail, hospitality – and within those there are segments focused on different customer bases. With so many permutations, there is no ‘one size fits all’ answer. The urban southern markets in commercial office sector, has seen consecutive years of positive sentiment, take up and consequently rental growth.