Word-of-mouth publicity is a wish of all the developers both for sales and branding, yet the quest is to rope in a celebrity brand ambassador even if it has the only photo-opportunity connect with the project. Of late, there are a few case studies where the developers have used buyers as brand ambassadors.
Realty ratings have not grown in India and the issue of objectivity also makes it prone to criticism. However, there is no second opinion that if a standardised mechanism of real estate rating is evolved, it can differentiate between the men and the boys in the business.
Around 20 out of the 35 species of true mangroves found in India have been identified along the Maharashtra coast and 15 species of these are found in Mumbai. Because of the high salinity of the soil, something like 60 per cent of Mumbai mangroves comprise Avicennia marina. Nor surprisingly this species also tolerates pollution including heavy metals such as lead, mercury and chromium, all found in significant concentrations in the Mithi River.
Though the law of the land does not allow this kind of opaque transactions but it is an open secret in the Indian property market today. It is often done in an IPO model when the entire city knows about it. The advantage of this IPO style pre-launch for the developers is that the price point here is higher than the price point at which they offer it to the select set of investors.
The report says India’s financial capital Mumbai is the richest city in the country followed by Delhi and Bengaluru in the second and third place respectively. The city is home to 46,000 millionaires and 28 billionaires with a total wealth of USD 820 billion.
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