The attraction for North Bangalore has been so profound for this location that most of the properties launched in recent times have been in North Bangalore only. It has definitely started overshadowing other hot property destinations like Outer Ring Road, Sarjapur and Whitefield.
The company, through the acquisition of Zenify in May 2017, has also recently entered the family rental solution business. This round of funding also saw participation from its existing investor IDG India and Tiger Global.
Market dynamics are changing and we are aware that urban population is rising, more so in India. There is massive shortfall in infrastructure and urban housing. Due to climatic change and rising environmental concerns, more resilient buildings which are environment friendly will be required. There is also a perceptible change in the way people live, work and play. People are living longer; households are getting smaller; there is increased mobility; and of course technology is transforming the way people think demand the kind of homes they want and carry on with their lifestyle. Keeping all these in mind, we have taken new initiatives at Sobha to stay ahead of the curve.
The entry of corporate giants into the real estate space is all set to take the Noida growth story to the next level. Already, Godrej Properties and Tata Housing have entered into Noida market through a joint development model. The market buzz has it that a couple of more corporate giants are to soon announce their Noida entry.
The journalists covering real estate news are always on the lookout for the grey areas and these buyers’ associations feed them. In exchange, they are always in the news and that lends them credibility in the given market.
The contemporary yet traditional Tamil-inspired architecture of SOBHA Gardenia has been thoughtfully designed by a team of in-house architects at SOBHA. This is SOBHA’s fifth project in the city.
The price point may give impression of a property market on the outskirts that is just meant to be for those who can’t afford more than roof over the head. However, a closer look of the locality would suggest that Panvel is one of those destinations that could be showcased as a model destination where the affordability has not compromised with the aspirational living of the budget constraint buyers.
The Consumer Confidence Report 20:20 finds that the developers who have been focused on the buyers with quality projects and meaningful dialogue have been rated higher by the consumers at a pan-India level.
Some call it market intelligence and not due diligence where the focus should be more on the micro markets than general trends which could be misleading. However, there are many grey areas where in the absence of proper research and reliable data even the assessment of ground realities is not feasible.
Beyond the economic rationale, the developers assert that they are doing their homework properly. One of the largest developers claims it has its own empanelled brokers to give constant feedback on the market before the launch of any new project. They supplement it with a proper in-house research of the market, the catchment area, competition and other market forces.