Track2Realty Exclusive: Data for the past few years show that real estate has been a rewarding asset class. For example, in 2011, one of the worst years for equities when the Sensex fell nearly 25 per cent, prices of homes in most Indian cities remained firm despite the overall economic uncertainty, both in global and domestic markets.
Track2Realty Exclusive: Some of the companies are using online media for generating sales lead; while others are focused on customer relations. With the medium new and realty more or less reluctant in the initial stages, there are very few who are actually understanding the medium and adapting themselves to what others think as a necessary evil. Tata Housing believes in using the medium for engaging with the customers more than just generating sales leads. Brotin Banerjee, MD & CEO of Tata Housing shares with Track2Realty how they strategise their social media usage. Excerpts of the interview:
Track2Realty: Tata Housing has made it to the Limca Book of Records 2013 for ‘Mumbai Wallbook’, the lengthiest wall painting activity held in Mumbai on May 20th, 2012. This first of its kind initiative on the theme ‘Design Your Dream City’ witnessed 556 artists coming together, on one platform, to design their dream for the city. Over 15,000 likes and conversations were generated on Tata Housing’s Facebook page a week prior to the event, and other social media platforms successfully engaged enthusiasts that ensured high footfalls at the venue.
Track2Realty: Tata Housing has announced the outstanding over-subscription of its newly launched project – Gateway Capital, located at sector 112, Gurgaon. The company claims that for the first time in the history of Indian real estate industry, Tata Housing introduced a unique strategy of selling its units through an IPO-styled concept by floating a range of Basic Sales Price in the market, from Rs.9000 psf to Rs.11000 psf.
Track2Realty Exclusive: For quite some time the developers in Mumbai were making pitch for the review of FSI in the city which they termed as archaic. Their grouse has not been lacking the merit also.
Track2Realty-Agencies: Real estate industry and property consultants today hailed the RBI’s decision to cut key policy rates, saying that it is a positive step that would boost housing demand and encourage foreign investment in the sector.
Track2Realty: Tata Housing has announced a non-binding MoU of Rs. 3500 crore with the Government of Gujarat at the Vibrant Gujarat Summit in Gandhinagar, yesterday. This agreement represents Tata Housing’s persistent efforts to create sustainable affordable townships and has been planned for the suburbs of Ahmedabad.
Track2Realty: Tata Housing Development Company Limited, India’s fastest growing real estate Development Company today announced that it has raised Rs. 300 crore by issuing Non-Convertible Debentures (NCDs). The issue was subscribed by IDFC and a top Mutual Fund. The issuance is for the maturity periods ranging from 3-5 years.
Track2Realty-Agencies: To provide cheaper houses for lower income groups, the Ministry of Housing and Urban Poverty Alleviation (HUPA) is working for the inclusion of affordable housing in the infrastructure list.
Track2Realty: President of India Pranab Mukerjee on Friday, Dec 7, urged the private sector to come forward to meet the housing shortage in the country. He was inaugurating the two day convention on Sustainable Housing For Masses organised by National Real Estate Development Council (NAREDCO).