Track2Realty Exclusive: Urbanisation is inevitable but when the very same model of development is rolled out haphazardly it also brings its side effects. Many urban cities across the country are witness to the fact with the loss of its traditional old world charm and eventually the city losing its very identity.
Track2Realty Exclusive: We are the first to accept the influence of branding in our lives. Look at the watches we wear, the T shirts we adorn, and of course the cars we buy. Are our decisions not highly influenced by the ‘ brand name ‘? Indeed, it is. Marketing has begun to play an important role in the decision making process of consumers, especially in urban metropolis areas. Moreover this phenomenon is spreading rapidly to the tier II and tier III cities of India as well.
Track2Realty Exclusive: Indian real estate has tryst with many innovations, both to boost the sale and drive the brand. Various themes have evolved over a period of time; some have worked wonders, while others have failed and the developers have learnt their lessons.
Track2Realty: The overall vacancy levels in malls declined by 0.6 percentage to 14.51% on account of consistent leasing activities while supply has been only 0.77 msf gets added in Kolkata and Pune, says a retail report by Cushman & Wakefield. Healthy transaction activity led to reduction in overall mall vacancy of Pune and Kolkata despite the addition of fresh mall space in both the cities.
Track2Realty Exclusive: Mumbaipedia concept has nothing to do with real estate projects or the company of the developer but aims at creating a mindspace amongst the target audience.
Track2Realty: Top eight major cities witnessed a total mall supply of 2.94 million square feet (msf) (3 malls) during the first half of 2013 with over 64% (13 malls) of the total expected supply deferred, says a report by Cushman & Wakefield.
Track2Realty Exclusive: In the pre-2008 era, print spends were high. Since then the global economic recession and resultant decline in sales have compelled marketers to explore alternative channels. Subsequently, internet marketing which up till then meant having a website, morphed into a lead-generation and branding tool.
Track2Realty Exclusive: The opening up of retail in multi-brand and single brand is likely to push up the demand for more space throughout the country. On a rough estimate, this sub-segment needs, over the next few years, close to 20 million sq feet of space, which have to be built in accordance with the international standards.
Track2Realty Exclusive: The current environment necessitates greater discipline in marketing, steered by a well-conceived strategy. Absorption levels in many cities, both in the residential and commercial segments would indicate that developers are carrying surplus inventory on their balance-sheets.
Track2Realty Exclusive: Direct investment in case of leveraged returns has to take into account carrying cost (interest cost) and in case of non leveraged returns should consider opportunity cost.