Track2Realty Exclusive: If you think Coimbatore is a typical Tier II city with no lifestyle that can match a hip and happening city like Bangalore, then probably you have not been to Kalapatti in the city. In over a decade this location has transformed into a property paradise where lifestyle galore and is too cosmopolitan as per the standards of not just Tamil Nadu but entire South India.
Track2Realty Exclusive: So if there is a real estate brand in India that wants to fully realize the benefits of branding to drive its business forward, what is the way forward?
Track2Realty Exclusive: Urbanisation is inevitable but when the very same model of development is rolled out haphazardly it also brings its side effects. Many urban cities across the country are witness to the fact with the loss of its traditional old world charm and eventually the city losing its very identity.
Track2Realty Exclusive: Professional facility management is a new way of thinking, and maybe one that will take some time for all parties to accommodate their working practices to but I firmly believe that we are asked to be on site for one simple reason – to improve the Quality of Life of those who are there.
Track2Realty Exclusive: As a brand management professional, I am often asked as to which industry in India needs branding the most. Without any second thoughts, my answer is real estate. Prima facie that may sound very counterintuitive as real estate is after all a big advertising spender.
Track2Realty-Agencies: Decline in supply of additional office space is likely to put pressure on rental values in the coming quarters, even as the demand is expected to be moderate, industry experts say.
Track2Realty Exclusive: A Delhi-based brand strategist says property exhibitions are more about BTL (Below the Line) brand positioning. Requesting anonymity, he maintains that footfalls are not necessarily translated into actual buying. Even the sales figure that developers so glorify out of the property fest is, more often than not, accumulative sales figure of the given period.
Track2Realty Exclusive: When it comes to the esteemed idea of real estate, industry stalwarts can boast that in this country, real estate can match up to any investment. As an investor though, you would require a little more convincing. So what should you look at? The answer stems to a more personal equation between liquidity, appreciation, other income, and probable growth.
Track2Realty-Agencies: India’s diversified group Godrej says its fast growing realty estate business could become the biggest venture for the conglomerate in the next 10 years.
Track2Realty Exclusive: We all understand that real estate needs a facelift and brand management from the industry standpoint. The sector has indeed come a long way in the last around ten years but we still need to work on the trust deficit in the sector.