Track2Realty Exclusive: The social media is a huge enabler. Even though in India its reach is hampered by three factors: Low PC numbers, lack of electricity and low literacy, it is making its presence felt. How does it affect the real estate sector? Or in other words, how its reach is different to realty vis-a-vis other sectors?
Track2Realty: Dismissing the proposed RERA (Real Estate Regulatory Act) as anti-people, developers’ apex body said the sweeping powers sought to be vested with the Regulatory authority will only increase corruption by manifold, instead of checking the social malady.
Track2Realty Exclusive: The real estate, like any other business or even the government, is suddenly faced with the reality of Facebook and Twitter that have helped the buyers harness the true power of their opinion. Ignored customers now have a platform to air their grievances and take on big companies.
Track2Realty Exclusive: Print advertising, television commercials, outdoors and, of course, events….real estate has done all that it takes to reach to the customers. However, what matters the most has been neglected the most, observes Track2Realty. It is the social power of the buyers and the online reputation management of the developers that will be the game changer in the year ahead.
Track2Realty Exclusive: Mumbai real estate is on its way to bounce back to normalcy this Diwali after a couple of years of turmoil where many economists were clueless as to how a demand-supply product can challenge the conventional wisdom of economics where prices are going northwards and transaction the other way.
Track2Realty Exclusive: The Mumbai property market seems to be determined to break the jinx this festive season with new launches, offers, changed marketing formats and even price correction. If the market trend so far is any indication, it is quite apparent that the developers have gone through the learning curve in the last 2-3 years and are now determined to break the jinx. In this endeavour to bounce back, buyers are smiling all their way to property search and in the process the city property market is defying the collective consciousness of being an over-heated realty market.
Track2Realty Exclusive: The way group buying in real estate works is simple. Take GrOffr.com for instance. This is an online and offline integrated platform which showcases property. It uses social media networks to let buyers know about possible good deals, and leaving it to them to do some viral marketing. Once a large group of buyers is thus formed, the group buying site then introduces it to the network of dealers and developers and helps negotiate a suitable discount.
Track2Realty-Agencies: The Union Cabinet on today, Oct 25, is likely to discuss the bill to regulate the real estate sector and also protect the interests of home buyers.
Track2Realty Exclusive: Young professionals in metro cities are no longer the demand drivers of residential property. More than half of them, as many as 57%, say they would prefer to stay in rented apartment and instead invest in their tier-II and tier III city home town for better appreciation potential. 78% of those working professionals with double-income who have bought a house in metro now want to invest in their home town for second home.
Track2Realty Exclusive: Group buying is emerging as a win-win situation for both the buyers and the developers.Track2Realty talks to all the concerned parties in the deal to find that while it saves the marketing cost of the developers and increases the bargain of the buyers, in no way it cuts the role of the intermediaries as well, thus making it the most lucrative marketing model for all in the future.