Track2Realty: There are still significant investment opportunities left in India’s real estate market. For investors looking at cost-effective projects to park their funds, this might be a right time as weak market sentiments are likely to lead to weak valuations, providing windows for investing in quality projects.
Track2Realty-Agencies: The government on Friday, Dec 13, said it would modify the Real Estate Regulatory Bill if necessary, and sought to allay fears of developers on the proposed law that aims to bring in transparency and protect home buyers.
Track2Realty Exclusive: Indian real estate has tryst with many innovations, both to boost the sale and drive the brand. Various themes have evolved over a period of time; some have worked wonders, while others have failed and the developers have learnt their lessons.
Track2Realty Exclusive: Agreeing that it is time for fresh approach and marketing strategy, Anshuman Magazine, CMD of CBRE, South Asia says the recent policy moves from the RBI—vis-à-vis the rise in repo rate as well as the 20:80 scheme—are expected to further dampen investor sentiments in the upcoming festive season.
Track2Realty Exclusive: Ramnath Naik had gone on a house hunting spree on Ahram Road of Ahmedabad last year. The price was in the range of Rs. 5000-5500 per sq feet and hence out of his budget at that point of time. Now that he has arranged his budget and again went back to check the property prices with the apprehension of again getting disappointed with the perceived hike in price since then, he was pleasantly surprised.
Track2Realty Exclusive: As the country faces problems over land acquisition, events around the issue have been tarnishing the image of India’s built environment. Across sectors — real estate, infrastructure and construction events have not been conducive enough to create a good environment for investments. In addition, fragmentation and irregularities within the market, instances of fly-by-night-operators duping the consumers, an absence of regulation over transactions and developers have given a bad name to the environment.
Track2Realty: Cushman and Wakefield has been appointed as exclusive marketing partners by Equinox Realty, the real estate arm of Essar Group, for Villas In The Sky range of apartments at Water’s Edge in Hebbal, Bangalore. These super premium homes christened ‘Villas In The Sky’ are luxury four bedroom apartments with study that come with exclusive features such as a private elevator, lap pool and Jacuzzi, raising the luxury quotient.
Track2Realty Exclusive: A Delhi-based brand strategist says property exhibitions are more about BTL (Below the Line) brand positioning. Requesting anonymity, he maintains that footfalls are not necessarily translated into actual buying. Even the sales figure that developers so glorify out of the property fest is, more often than not, accumulative sales figure of the given period.
Track2Realty Exclusive: Brand building and maintaining the brand image is a big challenge for any business, and more so for in real estate where one has a direct contact with the end user. Moreover, brand positioning of the business of real estate is dependent on the overall eco system where demand and supply is dependent upon a host of external factors such as the state of the economy, government policies, etc.
Track2Realty Exclusive: Real estate in search of the twin objectives of sales and brand promotions has, of late, learnt that there is no better mechanism to achieve the both than property exhibitions. It brings many buyers & multiple sellers on board to showcase what is available in the given market.