JLL launching e-commerce platform for residential real estate
Unique blend of online-offline services provides win-win proposition to buyers…
Unique blend of online-offline services provides win-win proposition to buyers…
The move comes days after Rahul Gandhi assured homebuyers that…
Industry players’ have given mixed reaction on the Union Budget…
No discussion about the hottest real estate markets in India…
Call it contrasting match of the two extreme ends or just the confusing mate living together, but affordable luxury has gained ground in Indian realty, finds Track2Realty.
With the prices virtually stagnant and the industry being plagued with an ever increasing inventory for sale the market is in a mode of a gradual downward drift. However, even though the city property market has been witness to stagnation, there is still hope in the last quarter of the fiscal year due to underlying factor that while the property prices in the city have increased only nominally, affordability has risen with rising salaries, lower interest rate and lower inflation.
In many ways, the year 2015 was a defining one for the residential real estate segment in India. This was the period when the market began to evolve, along with customer expectations as well as market dynamics.
Why do you buy a house in Noida, Noida Extension, Ghaziabad, Faridabad or even non-descript & hard-to-commute locations of NCR when you work in Delhi? If affordability is not the issue, won’t you prefer to live in the capital Delhi and not the satellite cities of NCR?
A few may have succeeded but most of the developers have failed to position themselves right during the slowdown. In the process Track2Realty finds that the brand realty has taken a severe beating, losing the trust of both the end-users and the investors. The brand positioning that differentiates between the two different realty companies is today negligible with developers’ focus to sell. That, unfortunately, is not working for them and commanding premium over the brand reputation today is a far cry. Our team speaks to a cross section of developers, analysts and brand experts who may differ with each other but nearly all agree that sector has to come out of the Catch 22 situation.
One-sided builder-buyer contract, late delivery of the possession and poor quality of construction is an accepted reality in the Indian real estate. A prominent developer in Noida Extension is reportedly forcing its buyers to sign the modified apartment buyer contracts with extended possession date and reduced penalty for delay in handing over the apartments. “Otherwise, we are ready and willing to refund the entire booking amount along with 11 per cent interest, without any deductions,” says the forwarding of the letter sent to the buyers.