Resilient Chennai rising to chart a new growth trajectory: JLL
JLL report finds Chennai market rising to new high. Chennai’s…
JLL report finds Chennai market rising to new high. Chennai’s…
“I am reading these newspaper reports about the real estate sector demanding so many things with the Union Budget. Most of these demands are for their financial health than understanding the market from common homebuyers’ perspective like us. Do we matter at all in this eco system where neither the government nor the developers understand what keeps us away from the property market,” says Shweta Sanyal, an advertising professional in Mumbai.
Surrounded by luxury projects around, this project has been conceptualised as super-luxury experience for the discerning homebuyers that aims to cater to High Networth Individuals (HNIs). Surrounded by a lush green expanse, Paras Quartier aims to truly reflect the ultimate luxury feel in 3 dimensional spiral structure. Highlighted by its 3 Dimensional super tall Iconic Tower and the other two grand condominium towers, Paras Quartier, spread over 10 acres of land, has been visualised as a spiral tower that offers open wide spaces and ample green area.
The buzzword ‘Smart Cities’ has gained a lot more meaning now after the selection of the 20 top cities as Smart Cities out of a total of 98 through a competitive process of selection.
A house hunt has always been tedious and challenging for anyone in this country. Imagine the travails of finding 100 apartments to live in. Yes! This has been the thought process when the editorial team of Track2Realty embarked on a journey to find 100 best housing projects relevant for investment in the year ahead.
Today, the world sees India as a land of opportunity for business and investment. RBI head Raghuram Rajan said in mid-September that while fellow BRICs have deep problems, India appears to be an island of relative calm in an ocean of turmoil.
Immediately after the earthquake in Delhi-NCR a builder sends a group WhatsApp message that says: Our project in Noida is NCR’s 1st and only earthquake resistant structure with seismic zone V compliance approved by IIT Bombay. Possession next month.” It does not go down well in the collective consciousness as an impression gains ground that the developers are evaluating the opportunity cost in times of a natural calamity. This message nevertheless raises more questions than it tries to answer that the given project is earthquake complaint.
A few may have succeeded but most of the developers have failed to position themselves right during the slowdown. In the process Track2Realty finds that the brand realty has taken a severe beating, losing the trust of both the end-users and the investors. The brand positioning that differentiates between the two different realty companies is today negligible with developers’ focus to sell. That, unfortunately, is not working for them and commanding premium over the brand reputation today is a far cry. Our team speaks to a cross section of developers, analysts and brand experts who may differ with each other but nearly all agree that sector has to come out of the Catch 22 situation.
“How long can a sector survive which is borrowing at 48 per cent from private lenders to serve the interest of previous debt raised at much lower rate,” asks a banker. His concern is not without valid reasons. Developers experimented with all funding options but still many of them are now being forced to seek other sources of funding which not only comes at a significantly higher cost but also where the source of fund is unregulated.
In the last five years of our editorial journey our constant endeavor has been to establish Track2Realty as a constructive critic of Indian real estate. In the process we have also succeeded in setting up a few benchmark along the way where Track2Realty has been accepted as the milestone of high quality journalism.