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Editorial Brotin Banerjee, MD & CEO at Tata Housing, India real estate news, Indian realty news, Property new, Home, Policy Advocacy, Activism, Mall, Retail, Office space, SEZ, IT/ITeS, Residential, Commercial, Hospitality, Project, Location, Regulation, FDI, Taxation, Investment, Banking, Property Management, Ravi Sinha, Track2Media, Track2Realty

Directly engaging with customers is more important than sales lead: Brotin Banerjee, MD & CEO, Tata Housing

Track2Realty Exclusive: Some of the companies are using online media for generating sales lead; while others are focused on customer relations. With the medium new and realty more or less reluctant in the initial stages, there are very few who are actually understanding the medium and adapting themselves to what others think as a necessary evil. Tata Housing believes in using the medium for engaging with the customers more than just generating sales leads. Brotin Banerjee, MD & CEO of Tata Housing shares with Track2Realty how they strategise their social media usage. Excerpts of the interview:

Company News india realty news, india real estate news, real estate news india, realty news india, india property news, property news india, india news, property news, real estate news, India Property

Corporate lineage in realty-II

Track2Realty Exclusive: Making the strategic shift of corporate in realty is not easy and getting things right is even more complex. Even though real estate business may not be the primary operations of several conglomerates who have entered this business space, sound corporate governance is based on more than just simple compliance with ‘universal standards’.

Company News - india realty news, india real estate news, real estate news india, realty news india, india property news, property news india, india news, property news, real estate news, India Property, Delhi NCR real estate, Mumbai Real Estate, Bangalore Real Estate, Pune Real Estate news,Track2Media, Track2Realty, ravi sinha

Promoter or professional driven-II

Track2Realty Exclusive: There is a school of thought within the sector which suggests the nature of the business is more suitable to be carried smoothly as promoter-driven. Though officially no one wanted to be quoted but some of the developers admitted to Track2Realty that the nature of real estate business demands more grounded entrepreneurs and not high flying professionals for whom more money in the sector is the only traction for job hopping.

Headlines Ajay Maken with President, India real estate news, Indian realty news, Property new, Home, Policy Advocacy, Activism, Mall, Retail, Office space, SEZ, IT/ITeS, Residential, Commercial, Hospitality, Project, Location, Regulation, FDI, Taxation, Investment, Banking, Property Management, Ravi Sinha, Track2Media, Track2Realty

Policy advocacy desirable yet debatable in realty-III

Track2Realty Exclusive: Some analysts are of the view that in some other sectors people are vocal because they come from very powerful political background and are second generation entrepreneurs. Then, they are active at the federal level without any structural defect where policy at centre might help at some level and hamper at some other state level. Automobile policies, for instance, are framed for across the country.

Analysis india realty news, india real estate news, real estate news india, realty news india, india property news, property news india, india news, property news, real estate news, India Property, Delhi NCR real estate, Mumbai Real Estate, Bangalore Real Estate, Pune Real Estate news

Prescription for realty pain-Deregulation-II

Track2Realty Exclusive: With the number of approval-oriented steps adding up to more than 50, the process can stretch over a year and a half to two years. A system that is so obviously fraught with hurdles and red tape will naturally deter potential builders of integrity.

Finance Budget Chidambaram, India real estate news, Indian realty news, Property new, Home, Policy Advocacy, Activism, Mall, Retail, Office space, SEZ, IT/ITeS, Residential, Commercial, Hospitality, Project, Location, Regulation, FDI, Taxation, Investment, Banking, Property Management, Ravi Sinha, Track2Media, Track2Realty

Realty indecisive with symbolic relief yet substantive denial in Budget 2013-14

Track2Realty Exclusive: Wading in troubled water, when the Indian real sector was looking for direction through the Union Budget 2013-14, the Finance Minister seems to have given symbolic relief to the sector by encouraging the home buyers but at the same time has denied the sector some of the long pending substantive demands. To allow an additional tax deduction of Rs 1, 00,000 on interest rate for home loans up to Rs 25 lakh, the Union Budget has aimed to give more boost in low cost housing segment.

Analysis Jackbastian K Nazareth, Purvankara, India real estate news, Indian realty news, Property new, Home, Policy Advocacy, Activism, Mall, Retail, Office space, SEZ, IT/ITeS, Residential, Commercial, Hospitality, Project, Location, Regulation, FDI, Taxation, Investment, Banking, Property Management, Ravi Sinha, Track2Media, Track2Realty

Holistic growth necessary in realty

Track2Realty: The past decade has witnessed a period of economic transformation of the Indian real estate industry. After the global financial crisis, the pace at which the industry has bounced back is magnificent. Our real estate ecosystem typically comprises of architects, developers, Government & regulatory authorities, financial institutions, private equity players, other funding agencies, brokers, property consultants and of course most importantly the buyers.

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