Track2Realty: The economic downturn has subdued office and retail markets, resulting in a sales slowdown as well as pressurized capital values across leading cities—according to CBRE Research’s year-to-date coverage of trends in India’s real estate sector.
Track2Realty Exclusive: Urbanisation is inevitable but when the very same model of development is rolled out haphazardly it also brings its side effects. Many urban cities across the country are witness to the fact with the loss of its traditional old world charm and eventually the city losing its very identity.
Track2Realty Exclusive: A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company. Branding, according to me, is a double edged sword which grants an advantage of building clientele, loyalty, trust etc but also burdens the shoulders with an added responsibility and obligation to defend the ‘Brand’ so far created persistently.
Track2Realty: India is among the top ten global markets to recorded the highest rental increase year on year as per the annual report ‘Main Streets across the World 2013’ by Cushman & Wakefield. Punjagutta in Hyderabad, recorded the 8th highest growth in retail rental values globally with an annual growth of 29% year–on- year.
Track2Realty Exclusive: Some of the developers believe that being a responsible corporate entity CSR forms a very important aspect of their day to day functioning. For example, Kamal Khetan, CMD, Sunteck Realty says they have formed Sunteck Foundation that is a dedicated entity which under its umbrella supports various initiatives that lead to social betterment.
Track2Realty Exclusive: Corporate Social Responsibility (CSR) is a new concept in the Indian real estate and companies are going through the learning curve. Some are adopting it with greater amount of conviction, while for others it is an emerging necessary evil.
Track2Realty-Agencies: Asian institutional investors are looking to invest $150 billion in global real estate in the next five years, with a focus on cities like Dubai, London, New York and Sydney, according to a new research.
Track2Realty studies the role of brand ambassadors in the Indian real estate as the advertisements are often blamed to be not just aspirational but misleading as well. How far celebrity endorsement helps the company and to what extent their celebrity status gets affected by a sector where trust deficit is pretty high
Track2Realty: Leading property professionals from around the world have been appointed to create the first global standard for measuring property. This week the International Property Measurement Standards Coalition (IPMSC) selected 19 real estate experts from around the world to join its Standards Setting Committee to develop a global standard for measuring property.
Track2Realty-Agencies: With real estate in East Africa fast emerging as a big opportunity, Reliance Industries, in a joint venture with Delta Corp, has purchased land worth Rs 200 crore in Kenya for development of housing and office properties and is already making good profits.