Track2Realty Survey: 70 per cent of the Indians who have either bought a house or are planning to buy believe brand reputation only amounts to the developers’ past projects. More than that, 78 per cent maintain the track record of timely delivery of the project is the best way to judge the developers’ brand.
Track2Realty Exclusive: As more and more real estate companies are getting bullish over branding in a cut-throat market, adapting to emerging business models and today’s Facebook culture, this survey tried to figure out whether they are being forced to transform their image or is it just a natural evolution of the sector on holistic branding parameters.
Track2Realty Exclusive: Isn’t it ironical that the second largest advertiser in the Indian media space is not attracting the best of creative talent and seen as stale and repetitive in the collective consciousness?
Track2Realty Exclusive: Marketing head of a leading real estate company admits that sex is here to stay in advertising but there is a fine line, and all too often these days brands are stepping way over the line. However, if you are advertising a male deodorant or lingerie, you would be a fool to overlook such a strong selling mechanism.
Track2Realty-Agencies: India will kick-start a number of new infrastructure projects including 8 new airports and two new sea-ports in the coming months to boost sluggish economic growth, Prime Minister Manmohan Singh said on Thursday, Aug 15.
Track2Realty Exclusive: Subvention schemes have gained popularity with developers in the North India, particularly after the economic slowdown. The scheme conceived by developers in conjunction with banks, allows the home loan applicant to defer EMIs and interest payments, on a property under construction, for the first two years of the loan period.
Track2Realty: SARE Homes has launched ready-to-move-in apartments called “Dewy Terraces” in its residential township called SARE Crescent ParC located on the OMR road in Chennai.
Track2Realty Exclusive: There is also the question of whether sex actually is effective as ads with a little less skin and a little more elegance. While sex sells the same things that other images of wealth and control do, it triggers a lot more reaction, both positive and negative.
Track2Realty Exclusive: Why the US investors are shying away from investing in India? Primarily, it is the fear of change in policy as they had experienced in the past. Lack of significant growth is also another factor that is working against their investment in the Indian realty stocks.
Track2Realty Exclusive: Call it controversial, blame it to be provocative or just dismiss it against the ethos of prudish Indian culture, but sex has been the tried and tested mantra of selling in advertising. Real estate the world over has courted this formula not just with sexually inducive advertising but as a holistic mantra of marketing, even when the campaign has attracted widespread criticism.