Track2Realty-Agencies: Real estate companies have expressed disappointment over the RBI’s decision to hike the short-term lending rate, saying this could hurt economic growth and adversely impact property demand in the ongoing festival season.
Track2Realty Exclusive: A Delhi-based brand strategist says property exhibitions are more about BTL (Below the Line) brand positioning. Requesting anonymity, he maintains that footfalls are not necessarily translated into actual buying. Even the sales figure that developers so glorify out of the property fest is, more often than not, accumulative sales figure of the given period.
Track2Realty: Office markets in India registered a downward trend in overall net absorption for the first three quarters of 2013, as per the latest report released by global real estate consultants, Cushman & Wakefield.
Track2Realty Exclusive: The festivities around Navratra and Diwali are known to cheer up the sentiments of the property market. Reflection is always seen both in terms of upbeat mood of developers, as more launches are planned around this time, and the home buyers, as most of the bookings take place during this time.
Track2Realty: Less than 3 million sq.ft of office space entered India’s prime real estate market in the quarter ending September 2013—dropping by more than 75% q-o-q over last quarter’s 10 million sq.ft of fresh office space supply; and by nearly 50% over the same period last year.
Track2Realty Exclusive: In general branding in smaller towns is more focused on project. However, an equal emphasis on corporate branding should remain the strategy. It is very important to stress upon the brand to make the consumer aware of the strength of the company and assure them of the safety of their investment. This is where brand positioning is important in the initial stage. However, once the credibility is established, project branding assumes centre stage.
Track2Realty: SARE Homes has launched its new project ‘Club Terraces’ in Sector 92, Gurgaon. The developer plans to develop this iconic 19-storey tower that will overlook the SARE club, which will be the largest and finest club in Gurgaon, set amidst 7 acres of land.
Track2Realty Exclusive: Welcome to Ansaara Metro Park, a joint venture between Luxora Infrastructure and Aanya Group in one of the non-descript locations of Nagpur. Launched around three years back, it was projected to the media as Asia’s largest ‘Metro Park’. It has now proved to be a mere beating own trumpet for inviting journalists from Mumbai and Delhi.
Track2Realty Exclusive: Romesh Singh, a resident of Bhiwadi is quite confused with the city that is fast evolving. After having spent around seven years in Bhiwadi, the city is no more the same that he can relate with. The shopping complexes, malls and the emerging lifestyle is something that he thought is meant for metro cities. But the retail revolution in this till only recently sleeping city has changed everything, adding to the lifestyle choices and hence confusion among people like Romesh.
Track2Realty: The total new housing demand will be nearly 12 million units in the next five years (2013- 17), according to a report by Cushman & Wakefield (C&W). This is based on the estimated growth of population across India and in major cities. Of the pan India additional demand, the top 8 cities will constitute approximately 23%.