The COVID-19 lockdown has accelerated technology-led homebuying in India, making it possible to inspect properties online as well as negotiate and finalize deals. Virtual site visits are now a firm reality and a large chunk of the property selection and purchase process can now be done digitally.
There are altogether over 6.1 lakh affordable units under construction across the top 7 cities, of which NCR and MMR alone account for nearly 59% – or 3.59 lakh units. These units were launched between 2013 to 2019. Both cities together also have a 57% share (approx. 1.34 lakh units) of the overall unsold stock of 2.34 lakh units in the budget homes category. (Unsold affordable stock consists of both under-construction and ready-to-move homes.)
Catering to India’s housing demand, SOBHA is the only Indian real estate company to make it to this prestigious list of growth drivers for the APAC region among other construction companies listed. The evaluation was based on companies having: revenue of at least $100,000 generated in 2015; revenue of at least $1m generated in 2018; being independent; headquartered in one of 11 territories in Asia-Pacific (Japan, South Korea, India, Australia, Hong Kong, Taiwan, Singapore, New Zealand, Malaysia, Indonesia and the Philippines) and whose revenue growth between 2015 and 2018 was primarily organic.
It is pertinent to note here that there has been nothing posted on Hawelia Facebook page that could be defined as “Defamatory” by the Indian Penal Code (IPC). It seems builder does not believe in the IPC and wants to continue his fiefdom with HPC (Hawelia Penal Code). As per the law of the land, any comment/feedback/grievance could only be termed as defamation if it can’t be substantiated with the fact. Truth stands as biggest defence against the defamation. The chain mail between the builder and the home buyers of Hawelia Valenova Park could establish the fact that the buyers are not happy with the builder and the builder failed to even come forward to address the concerns.
Lockdown is not a new reality for the developers across India, and more particularly in the Delhi NCR region. The NGT construction ban, often for months together, has hampered the execution cycle of the business. However, the comprehensive lockdown due to Coronavirus could multiply the woes of the business with supply chain hurdles leading to cost escalation, labour migration and the job losses in the market leading to standstill sales and even foreclosures. However, Amit Modi, Director of ABA Corp who is also a known face of CREDAI in this part of world thinks otherwise. In an exclusive video conferencing with Ravi Sinha, he feels some of the input costs might come down to clear the material inventory in a competitive market.
For the media business also, the time has come to close this purpose gap — the distance between an organization’s stated aims and its lived behaviour. The longstanding view that the sole purpose of the media is to be the medium of information dissemination and thus maximize shareholder (read advertisers) value would quickly give way to a more balanced way of thinking. There is cut throat and hardly any differentiation in the content and message of an end number of media outlets today. Fortunately, that is our biggest strength with Track2Realty, whether it is in creating differentiation or minimising the purpose gap.
But wait! I suppose the recent Ravi Sinha Uncensored has only added fuel to the fire that you all had in you for a number of years now. I do understand that a journalist like Ravi Sinha bruises your ego and inferiority complex of not being treated with respect. I suppose you are being sandwiched at both the ends – on the one hand a nasty journalist like me showing you the mirror and at the same time you get bulldozed by the unreasonable client demands. Isn’t it?
The affordable housing segment, which gained significant traction over the last few years, may also take a hit by COVID-19. The outbreak will significantly affect affordable housing’s target audience. With limited income and unemployment fears, buyers of affordable housing may defer purchase decisions, leading to an estimated 1-2% rise in unsold stock within this segment in 2020.
It is in this backdrop that in a typical “Ravi Sinha Uncensored” tone I told a PR girl who called me for one such Press Release by one of the largest developers of Mumbai, “Listen! As a matter of principle I am not carrying any story on food distribution to construction workers. But wait! Please give my feedback to your client, “He or any other builder is not doing any charity; not worth beating its own trumpet. This is a national calamity and you are morally bound to do so. Such Press Releases only make you look really petty. You can weave this info into some other story once the dust settles and everything is normal. But glorifying humanitarian gesture at this point of time is at best Corona Tourism for Publicity which is highly deplorable.”
It is pertinent to note here that the builder has serious tussle with many of the home buyers at both his projects. Many a times the home buyers have been overtly refused the services with point blank justification that the Hawelia Facility Management is not obliged to entertain those who are unsatisfied buyers. However, in today’s pandemic it is not just unprofessional & unethical but also inhuman to not facilitate supply of day-to-day commodities when the builder’s commercial shops are not operational. Interestingly, Hawelia’s CSR initiative is called as Hawelia Humanity.