Track2Realty Exclusive: Realtors are also increasingly smarting to deal with the criticism as digital media is proving to be a deadly two-way weapon. Ravi Saund, COO of CHD Developers asserts it has not deterred them in any way; it has only helped in getting closer to the customer base and understand their needs and expectations from a developer in today’s market.
Track2Realty Exclusive: Data for the past few years show that real estate has been a rewarding asset class. For example, in 2011, one of the worst years for equities when the Sensex fell nearly 25 per cent, prices of homes in most Indian cities remained firm despite the overall economic uncertainty, both in global and domestic markets.
Track2Realty Exclusive: The digital medium, however, seems to be evolving fast and some of the realtors have adopted pro-active social media strategy to focus on consumer connect, feedback, consumer research to identify their needs and requirements.
Track2Realty Exclusive: Customer chasing yet skeptical of their frank opinion and two-way communication, the internet revolution has exposed the Indian real estate to pretty uncomfortable zone where they can hardly ignore what they by and large believe to be a necessary evil.
Track2Realty Exclusive: Several factors such as multinational entrepreneurship, robust capital markets, strong economic fundamentals and changing demographics have collectively resulted in India finding its place on the world map.
Track2Realty-Agencies: Real estate seems to be the hottest investment instrument for urban youth in India, with a whopping 85 per cent of those surveyed inclined to put their money into immoveables on hopes of higher and guaranteed returns.
Track2Realty Exclusive: With inventory piling up, interest on debt burden squeezing, all tried & tested marketing mantra failing flat and festive season hardly escalating sales drive; the realtors have suddenly woken up to the reality that their marketing format needs a makeover, if not completely to be thrown out of the window.
Track2Realty Exclusive: South India has emerged as the hub of IT sector and the main arm of outsourcing business for the US and the UK. With more and more foreign investors looking forward to establish their back offices through the prime locations of South India, the scope of corporate real estate has become immensely high.
Track2Realty Exclusive: The spin in the century has brought a series of transformations for the Indian economy and influenced by this change, cities have become the focal point for future developments. As a result, the real estate sector is constantly transforming to meet the developing requirements. Even cities such as Bangalore, Chennai and Hyderabad in South India have acquired a place on the global real estate map – a standing that was restricted just to Mumbai and Delhi in the past.
Track2Realty Exclusive: The debate over promoter driven versus professional driven also brings to the table the fundamental question as to whether the entry of corporates into the business has changed the outlook of real estate in India. Have they brought about transparency and corporate governance?