Track2Realty: Vardhaman real 3state has announced its first residential project “Springdale” in Dharuhera, Haryana. Springdale apartments promise to be surrounded with greenery to give a feel to live happy and healthy.
Track2Realty Exclusive: Noida seems to be on a highway of growth corridor and is fast emerging from the shadow of being poor cousin of NCR’s glorified market of Gurgaon. If the spate of luxury and other high-end launches are any indication, already Noida is in the process of an image makeover where the investors’ confidence is increasingly tilting in its favour. The price appreciation in the last over a year across the Delhi-NCR region suggests that Noida has been witness to the best ROI to the investors.
Track2Realty Exclusive: As the country heads towards the General Elections with policy uncertainties expected to get clarity ahead once a new Government assumes office, it seems Indian real estate is yet again high on the wish list of the investors, both domestic and international. If the investments and the policy announcements since the second half of 2013 are any indication, there has been a clear indication that the phase of over-cautious market sentiments is getting over.
Track2Realty Exclusive: No institution is born into greatness; they have to ascend their way into greatness. The only real lasting lesson of institution building is that values create value. If you do not have values, no amount of advertising billboards can get you an enduring image of excellence. There can be glory in the short run perhaps, but a lasting reputation can be built only on integrity of purpose and ethics and an indomitable will to never compromise on standards.
Track2Realty Exclusive: The real-estate category has taken the product-led path to brand building. Products occupy centre-stage in advertising campaigns; properties serve as brand emblems. Developers build properties, showcase them through advertisements, customers experience drives word-of-mouth, which in turn generates additional customers and on it goes. Through this iterative process, a brand is built. In other words, the brand identity is inherent in the developer’s real-estate footprint.
Track2Realty Exclusive: Home buyers across the country find the reports of price appreciation a manipulative marketing myth. They blame a strong cartel of brokers/underwriters responsible for artificial appreciation which does not have any market logic. What comes as a bad news for the developers and promises to redefine the market dynamics of the real estate is the fact that buyers’ awareness has caught on the market manipulation that appreciates property prices unreasonably. It also indicates the marketing strategy of the realty companies is not grounded while operating in an eco system of brokers/underwriters to absorb the artificial appreciation.
Track2Realty: India has received a total estimated investment of US$ 1.2 Bn in the real estate sector making it the 10th most invested location in APAC region of which investment in land was the highest at US$ 838 million, says Cushman & Wakefield in its report ‘Investment Market Beat’ 2013. The APAC region received a record US$ 487 Billion of investment in the real estate sector.
Track2Realty: Prime office space absorption in the Delhi National Capital…
Track2Realty Exclusive: Funding, or rather lack of it, has been one of the key concerns of the real estate developers throughout 2013, yet if some of the key policy decisions that have been taken in the year it seems 2014 is all set to get big ticket funding. The money is poised to be invested in the sector and if not as private equity, the biggies will put in money through Real Estate Investment Trust (REIT).
Track2Realty: With economy witnessing a downturn, interest rates and inflation reaching all-time highs, 2013 has been one of the most eventful years for Real Estate in India. While introduction of Real Estate Regulatory Bill and Land Acquisitions Bills in the Parliament was positive for the real estate industry, end users sitting on the fence expecting a fall in prices lead to a contraction of demand in the past few quarters.