The Supreme Court had directed a probe by the Enforcement Directorate (ED) into alleged money laundering by the developers, that provided relief to over 42,000 home buyers of the Amrapali Group with the verdict.
The Indian real estate has been known to dole out discounts & freebies every festive season to reap the auspicious spirit. It worked well for the sector for quite some time as the Indians are traditionally known to buy property during the festivals. However, the slowdown in the last five years made the marketing strategists look for alternative ways & means to bring the buyers back to the property market during the festive season. Track2Realty analyses the market trend.
I meet a number of stakeholders across the built environment of Indian real estate. One common narrative that has gained ground within the built environment over the years is that “this is the best time to buy a house.” Mind you! This narrative was being pushed through the throat even before Covid. Even though the real estate market in general and the housing market in particular has been going through a turbulent phase, the narrative has never changed its course.
The reports of Adani Realty merger with DB Realty has taken market analysts by surprise. According to the sources close to the developments, this is Adani’s bid to get into listed realty companies’ portfolio. However, the larger question that only Adani Realty can answer is that to what extent would the giant carry over the baggage of the tainted DB Realty. The memories of Godrej Properties announcement to join hands and getting market backlash of shareholders are still fresh in public memory. A Track2Realty analysis.
Ramneek Patel, an MNC executive in Gurugram is on a company leased accommodation and the HR is deducting INR 40,000 per month for his rented apartment. Now that the Goods & Service Tax (GST) has been imposed for rental residential units to companies, he has been told by the company that the said liability will be passed on to the employees living in company leased apartments. They can otherwise find an apartment on their own.
In an interesting year when Godrej Properties lost its sheen, Sobha Limited yet again bounced back as the National Brand Leader after a gap of 2 years. The 10th edition of Track2Realty BrandXReport 2021-22 finds that the market perception vis-à-vis the brands could change dramatically, and it takes all the more care to retain the Brand Leadership than reaching at the top.
The industry data of faster recovery and record home sales conceal more than it intends to reveal. The rosy outlook fails to address the fact that this is a K-shaped recovery where a handful of large developers with sound financials have grown at the cost of the large universe of the developers. More importantly, the sales registration data doesn’t differentiate between primary market sale and distress sale in the secondary market.
Apart from data centers, there is likely to be more focus on greenfield assets in the industrial sector in 2022 led by strong demand from E-commerce companies. The Industrial and warehousing segment saw investments at a five-year high at USD1.1 billion. Green financing through green bonds will also see greater acceptance this year in India as developers, asset owners and investors turn their focus to sustainable development. This trend has further been accelerated by the pandemic across geographies.
When it comes to the recovery of the asset class, the market doesn’t spread its gift with equal generosity. The historic high growth curve of the stock market post Covid crash in March 2020 didn’t make every company’s share valuable. Similarly, in real estate there are certainly some clear winners & losers during the pandemic, finds Track2Realty analysis.
Will the festive season of 2021 change the course of real estate is something that most of the analysts are curious to see. The festive season has just started and it is too early to guesstimate the exact sales volume & value growth at this point of time. But with a closer look at the Indian housing market one can probably vouchsafe that there are more catalysts of optimism than pessimism. How far this optimism is sentiment driven and to what extent the economic fundamentals support the business take-up is something that needs to be evaluated.