Realty in search of first-movers of holistic branding-II
Track2Realty Exclusive: So if there is a real estate brand in India that wants to fully realize the benefits of branding to drive its business forward, what is the way forward?
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Realty growth changing Pune yet classic old charm prevails
Track2Realty Exclusive: Urbanisation is inevitable but when the very same model of development is rolled out haphazardly it also brings its side effects. Many urban cities across the country are witness to the fact with the loss of its traditional old world charm and eventually the city losing its very identity.
Future trends in real estate
Track2Realty Exclusive: We are the first to accept the influence of branding in our lives. Look at the watches we wear, the T shirts we adorn, and of course the cars we buy. Are our decisions not highly influenced by the ‘ brand name ‘? Indeed, it is. Marketing has begun to play an important role in the decision making process of consumers, especially in urban metropolis areas. Moreover this phenomenon is spreading rapidly to the tier II and tier III cities of India as well.
Golf-demand driver or brand saviour-I
Track2Realty Exclusive: Indian real estate has tryst with many innovations, both to boost the sale and drive the brand. Various themes have evolved over a period of time; some have worked wonders, while others have failed and the developers have learnt their lessons.
Dr Kunal Banerji appointed CMO of M3M
Track2Realty: Dr Kunal Banerji has re-joined M3M and this is his second innings with the company as Marketing Head. Previously, he was responsible for launching M3M’s realty brands like M3M Golf Estate, Polo Suites, URBANA, Cosmopolitan and Merlin.
Gandhipuram commands higher rental yields by Coimbatore standards
Track2Realty Exclusive: Any commercial property with a rental value of Rs. 70-80 per square feet may be an ideal place to do business with. That, however, is not a reality in Gandhipuram of Coimbatore. Reason: the destination known as the commercial belly of Coimbatore was till recently offering the rental yields in the range of Rs. 30-40 per square feet. Critics even term the recent appreciation as not sustainable in commercial property rally in this micro market.
Changing face of facility management in India—III
Track2Realty Exclusive: Professional facility management is a new way of thinking, and maybe one that will take some time for all parties to accommodate their working practices to but I firmly believe that we are asked to be on site for one simple reason – to improve the Quality of Life of those who are there.
Puravankara expands footprint in Coimbatore with Purva Amaiti
Track2Realty: Puravankara Projects has announced the pre-launch of Purva Amaiti,a luxury property at the heart of the business district in Singanallur on Trichy Road.
Realty in search of first-movers of holistic branding-I
Track2Realty Exclusive: As a brand management professional, I am often asked as to which industry in India needs branding the most. Without any second thoughts, my answer is real estate. Prima facie that may sound very counterintuitive as real estate is after all a big advertising spender.
Changing face of facility management in India—II
Track2Realty Exclusive: There have even been signs that true partnerships on specific initiatives is a real possibility, with programmes such as energy management and waste management able to consider – often the first time – true risk and reward sharing in the way in which client and provider engage.