Beyond the pessimism & optimism and, to some extent, more than expected recovery post the Covid-19 lockdown, the fact remains that 2020 has been by and large the most unforgettable year for the economy in general and the real estate market in particular. The old timers in the business even maintain that this has been even worse year than the global economic collapse after the Lehman crisis in 2008.
In the financial sector, housing finance is relatively a new concept as the government took interest in the last two decades to diminish the housing problem in India. However, the participation of banks and financial institutions in the housing credit sector has swelled and the sector itself has evolved over the years, fuelled also by the concurrent evolution in government regulations in the sector and real estate industry as a whole.
Ever since the lockdown was imposed in March 2020 with Coronavirus scare at its peak, it seems the built environment of the Indian real estate is experiencing the Placebo Effect. The Placebo Effect is when an improvement is observed, despite an individual receiving a placebo as opposed to active medical treatment. In medical fraternity, it is estimated that 1 in 3 people experience the placebo effect. It seems every stakeholder, barring the home buyers, is experiencing the Placebo Effect in the property market.
It is not just the fiscal performance or the stock market resilience that have elevated Godrej Properties to the coveted brand leadership across India. The performance has been remarkable and ever improving on various scale leading to better consumer experience and consumer connect. In a gloomy market of uncertainty, Godrej Properties looks most promising to meet the delivery commitments as well. Last, but not the least, while most of the corporate entities found it altogether challenging turf in the business of real estate, Godrej appears to be a natural real estate brand beyond its market presence in other businesses.
It is pertinent to note here that the builder has serious tussle with many of the home buyers at both his projects. Many a times the home buyers have been overtly refused the services with point blank justification that the Hawelia Facility Management is not obliged to entertain those who are unsatisfied buyers. However, in today’s pandemic it is not just unprofessional & unethical but also inhuman to not facilitate supply of day-to-day commodities when the builder’s commercial shops are not operational. Interestingly, Hawelia’s CSR initiative is called as Hawelia Humanity.
The habitual project delaying and absurd justifications of the builders in calling everything as Force Majeure has got another alibi – Corona. It has sparked a fresh debate within the built environment of the Indian real estate as to whether the Corona pandemic could be treated as Force Majeure in the sector.
Apart from the top cities, Tier 2 & 3 cities are also on the radar of many PE funds which see these cities actively driving retail going forward. At least 36% (nearly USD 1 bn) retail-focused funds went to cities like Ahmedabad, Amritsar, Bhubaneshwar, Chandigarh, Nagpur and Mohali. In 2019, ANAROCK Capital was instrumental in Virtuous Retail South Asia (a JV between Singapore’s PE firm Xander Group and Dutch institutional investor APG) concluding a USD 100 mn deal with TRIL for two retail malls – one each in Nagpur and Amritsar.
OYO Workspaces forays into Chennai with the launch of coworking brands – Innov8 and Workflo in the premium and budget categories. Incentivising start-ups, entrepreneurs and large companies to switch to managed workspaces, Innov8 offers seats starting at INR 9000 per month while Workflo offers seats starting at INR 5000 per month.
2020 hardly promises to be the #BestYearEver for the Indian real estate, simply because the sector has historically been arrogant to read the writing on the wall. They continue to live with their fancy illusion that this is just another cyclic slowdown. The raw statistics of ever increasing migration to the cities and the housing demand make them predict for self-belief that sooner than later the market will yet again turn out to be sellers’ market.
According to the World Bank, India ranks at 63rd among 190 countries, and the ranking is anticipated to improve further in the coming years backed by progressive government policies. Meanwhile, the real estate sector has shown remarkable resilience despite the bearish phase of the economy. Below is a lowdown of how the real estate story unfolded in 2019: