While other developers aspiring to go global are tying up with international brands, PNC Menon, founder and Chairman Emeritus of Sobha Group believes in organic growth of the brand. In an exclusive interview with Ravi Sinha at his Dubai office, he explains how Sobha has the inherent resilience to succeed anywhere in the global market. Focus on quality & don’t break the law is his mantra of global brand leadership.
Ramneek Patel, an MNC executive in Gurugram is on a company leased accommodation and the HR is deducting INR 40,000 per month for his rented apartment. Now that the Goods & Service Tax (GST) has been imposed for rental residential units to companies, he has been told by the company that the said liability will be passed on to the employees living in company leased apartments. They can otherwise find an apartment on their own.
Puravankara stock has been pretty under-valued, claims Abhishek Kapoor, CEO of the company. According to him, it is the perception battle that Puravankara has to weather as the intrinsic value of the stock and the performance of the company is at par with the top real estate companies of the country. In an exclusive interview with Ravi Sinha, Puravankara CEO explains why and how the brand would change the perception in the next few years. Excerpt of the interview:
CREDAI as a real estate industry body fails miserably time & again to gain public & policy level acceptance. Reason: Shady builders have more often than not been operating as the elected office bearers of CREDAI. The situation is all the more grave with CREDAI NCR team that believes in convince, confuse or corrupt philosophy of public, policy & media engagement. In his diary of a real estate journalist, Ravi Sinha highlights how focus on projection than perception change at the ground has been the nemesis of CREDAI in general and CREDAI NCR in particular.
In an interesting year when Godrej Properties lost its sheen, Sobha Limited yet again bounced back as the National Brand Leader after a gap of 2 years. The 10th edition of Track2Realty BrandXReport 2021-22 finds that the market perception vis-à-vis the brands could change dramatically, and it takes all the more care to retain the Brand Leadership than reaching at the top.
Gender equality, or rather lack of it, in the business of real estate is a reality that no one would deny. Real estate by all means is a man’s world in this part of the world. Barring a few exceptions, where the wives or daughters of the developer have been given spotlight, a typical real estate enterprise doesn’t have a sizeable presence of women workforce. A Track2Realty Pan-India Survey.
A TV debate after the Union Budget 2022-23 caught one of the IPCs (Independent Property Consultant) off guard when the anchor categorically blamed him for real estate not getting its due with the budget. In his defence he could only argue that it is not about one specific report but all the industry reports are guilty of creating such a goodwill for the sector. The satisfactory voices were so profound that the policy makers too found the business capable of self-sustaining without any fiscal incentives.
The real estate market of Uttar Pradesh in general and Noida-Greater Noida in particular is hotbed of consumer grievances, ranging from delay to default and unmet promises to builder’s high handedness. As per the industry estimate nearly 40% home buyers’ grievances in India are reported to be from this market alone. It is hence no surprise that even when the Real Estate Regulatory Authority proposes to clean the market, the builders devise their own ways & means to dispose it.
Apart from data centers, there is likely to be more focus on greenfield assets in the industrial sector in 2022 led by strong demand from E-commerce companies. The Industrial and warehousing segment saw investments at a five-year high at USD1.1 billion. Green financing through green bonds will also see greater acceptance this year in India as developers, asset owners and investors turn their focus to sustainable development. This trend has further been accelerated by the pandemic across geographies.
Shantanu Rastogi has invested in supporting ambitious entrepreneurs who are doing innovative work to serve the large Indian consumption basket. He has immense trust and belief in the your-space brand and its mission. On his recent investment in your-space, Shantanu Rastogi, said “There is a significant unmet need for safe, comfortable, convenient and affordable lodging & community spaces for 30M+ migrant undergrad and post-grad students in India. India being one of the largest suppliers of skilled talent across engineering, medicine, law, finance and several other professions to the world, needs high quality student housing operators to address this large and growing demand alongside high quality universities and institutions”