Realty in search of first-movers of holistic branding-II
Track2Realty Exclusive: So if there is a real estate brand in India that wants to fully realize the benefits of branding to drive its business forward, what is the way forward?
Search Results: commercial land (779)
Realty growth changing Pune yet classic old charm prevails
Track2Realty Exclusive: Urbanisation is inevitable but when the very same model of development is rolled out haphazardly it also brings its side effects. Many urban cities across the country are witness to the fact with the loss of its traditional old world charm and eventually the city losing its very identity.
Future trends in real estate
Track2Realty Exclusive: We are the first to accept the influence of branding in our lives. Look at the watches we wear, the T shirts we adorn, and of course the cars we buy. Are our decisions not highly influenced by the ‘ brand name ‘? Indeed, it is. Marketing has begun to play an important role in the decision making process of consumers, especially in urban metropolis areas. Moreover this phenomenon is spreading rapidly to the tier II and tier III cities of India as well.
Puravankara expands footprint in Coimbatore with Purva Amaiti
Track2Realty: Puravankara Projects has announced the pre-launch of Purva Amaiti,a luxury property at the heart of the business district in Singanallur on Trichy Road.
Realty in search of first-movers of holistic branding-I
Track2Realty Exclusive: As a brand management professional, I am often asked as to which industry in India needs branding the most. Without any second thoughts, my answer is real estate. Prima facie that may sound very counterintuitive as real estate is after all a big advertising spender.
Social infrastructure driving Coimbatore market-I
Track2Realty Exclusive: The steady growth of the Coimbatore property market even in the wake of the overall economic slowdown makes it a curious case for many analysts. It is convenient to say that the market of Coimbatore real estate is by and large end-user driven and hence a realistic market to sustain the effects of slowdown.
Luxury hospitality chain Four Seasons enters North India with The 3C Company
Track2Realty: The 3C Company has aligned with Four Seasons Hotels and Resorts, the world’s leading luxury hospitality company to present Northern India’s first Four Seasons Hotel and Private Residences. The strategic partnership between the two companies was sealed with an exclusive agreement for 25 years, thus ensuring that this would be the only Four Seasons Hotel and Private Residences in Delhi NCR for the agreed term.
No new mall space helps lower mall vacancy to 14.5%: Cushman & Wakefield
Track2Realty: The overall vacancy levels in malls declined by 0.6 percentage to 14.51% on account of consistent leasing activities while supply has been only 0.77 msf gets added in Kolkata and Pune, says a retail report by Cushman & Wakefield. Healthy transaction activity led to reduction in overall mall vacancy of Pune and Kolkata despite the addition of fresh mall space in both the cities.
Indian realty fails to link CSR strategy to image makeover-III
Track2Realty Exclusive: Some of the developers believe that being a responsible corporate entity CSR forms a very important aspect of their day to day functioning. For example, Kamal Khetan, CMD, Sunteck Realty says they have formed Sunteck Foundation that is a dedicated entity which under its umbrella supports various initiatives that lead to social betterment.
Residential launches registers increase of 5% y-o-y in first 3 quarters of 2013: C&W
Track2Realty: top eight cities witnessed total estimated residential unit launches of 132,000 units between January to September 2013 which represented an increase of 5% as compared the to the same period for 2012, says a report by Cushman & Wakefield (C&W).