Track2Realty: The Union Budget 2014-15 was presented in the parliament under economic circumstances that required tax revenues to keep pace with targets. Considering the state of government finances and the current situation – below-normal monsoons, Middle East tension leading oil price volatility, the weakness of the India rupee etc., there was not much room for populism.
Track2Realty Exclusive: Reeling under compelling economic circumstances that call for financial prudence and tough measures, the first Union Budget of the NDA Government is still reason enough for the real estate sector to exude optimism. It seems the euphoria of a stable government at the Centre is running so deep that despite of the government taking certain tough economic measures before the budget itself and the Reserve Bank of India also not cutting the repo rate down in its recent monetary policy review, the sector is expecting rosy days ahead with the budget being the first catalytic point.
Track2Realty: With the new government now firmly in charge of steering the country, the Indian economy is perched on the threshold of recovery and growth. The serious issues that have plagued the sector for so long may now be proactively addressed.
Track2Realty Survey: In this mismatch of segmentation, actual buyers are neglected in holistic branding of the company. However, it is the consumers who play a huge role in determining the credibility of a brand. It is not just the word of mouth publicity, or the lack of it, that is the reason to keep the promise to the customers; rather it also saves money to do crisis management against the negative campaign.
Track2Realty Survey: The question is what shapes public perception as far as brand premium of a real estate company is concerned? User experience and word of mouth publicity is what matters to them and advertising is nothing more than a medium to know about the new launches.
Track2Realty Survey: 70 per cent of the Indians who have either bought a house or are planning to buy believe brand reputation only amounts to the developers’ past projects. More than that, 78 per cent maintain the track record of timely delivery of the project is the best way to judge the developers’ brand.
Track2Realty: Walking on a tight rope of fiscal management, the Union Finance Minister P Chidambaram did his best to bring smiles on the faces of home buyers. Something that should cheer up the real estate sector looking left, right and centre for buyers with piling inventory. Still, a section of real estate is sulking. Why so? Track2Realty tries to understand the grey zones where for the realtors it was a case of “ye did maange more.”
Track2Realty Exclusive: The Indian real sector has evoked mixed response to the Union Budget 2013-14, though by and large there is optimism within the sector. Here are some of the responses—
Track2Realty Exclusive: Come budget and the real estate in the last few years seems to have been repeating the rhetoric of industry status. As a result, year after year it has been a case of realty proposes and the Finance Minister disposes. However, the sector on the eve of 2013-14 makes a strategic shift to be more realistic with its causes and concerns.
India is reeling under the continued onslaught of inflation, petrol price hikes and generalized insecurity about where the economy is headed. Against all expectations, property prices in our metros have held firm and even show signs of upward movement. While the man on the street continues to wonder when he will be able to buy a modest home of his own, India’s super-rich are raising palatial homes at truly astronomical expense.