Track2Realty Exclusive: A sound marketing and communication strategy is essential for supporting the brand and its activities. Over last few years, several new marketing and communication channels have opened up. Among the most prominent channel is the internet.
Track2Realty: Pune is no longer the small city whose only claim to fame was its proximity to the country’s financial capital, whose real estate market survived on rural demand emerging from the hinterlands of Maharashtra. Today, the perfect blend of its manufacturing and services sectors make Pune a standalone economic powerhouse in all respects, with a rate of job generation that is hard to match.
Track2Realty: Ever since the new government’s announcement of its intent to build a hundred smart cities in India, the nation has been abuzz with definitions of, fund allocations for, and city identification of such development. With good reason too, since the implementation of such ambitions would ultimately result in national wealth creation—to help our cities become sustainable and livable urban centers of growth.
Track2Realty: One of the aspects that attract customers to a mall is a wide range of interesting stores and services. Many malls in India are today facing a crunch in terms of footfalls and occupancy rate, and the reason often is that, with most malls offering more or less the same brands and stores, visitors are not finding any differention. The vistors therefor look for convenience and ambience and some of the well tenanted malls may loose out on these foot falls.
Track2Realty: CBRE recently conducted a research study on more than 300 prominent global brands to identify trends on operational dynamics, expansion and extent of penetration across leading cities. The analysis reveals that while India has emerged as a prominent destination for leading retail groups as varied as food and beverage (F&B), fashion and apparel, and big box hypermarket chains, F&B retailing remains one of the most penetrated segments in terms of global retailer presence, while the hy
Track2Realty: It is commonly believed that the Indian festive season induces property purchase solely because religious sentiments are high during this period. Likewise, it is a commonly accepted notion that the attractive schemes and freebies that Indian developers offer during the festive season have something to do with the increased sales. Apart from and creating an unduly negative impression in the eyes of global observers of Indian markets, such an assumption does not give Indians the benefit of intelligence.
Track2Realty Exclusive: The rupee fall may be an opportunity for new investors in property but is also a problem for those already invested. NRI investors who had put in money in Indian real estate due to the high returns are suddenly finding the returns eroded. NRIs who hold premium properties are getting jittery and many have started selling.
Track2Realty: In Mumbai, the residential property prices per square foot have seen a minor increase in Q2-14 as compared to Q1-14. Annual comparison (Q2-14 with Q2-13) shows a 7% increase in capital prices. Rentals of a 3 BHK house have also witnessed northward movement with yearly comparison showing a 3% growth in Q2-14 as compared to Q2-13.
Track2Realty: Over the past couple of months, no other Indian state has been talked about as much in the Indian media as Gujarat. Be it about Narendra Modi, former Chief Minister of Gujarat who is now Prime Minister of the nation or the growth model of the state.
Track2Realty: The residential real estate market across leading cities of the country is unlikely to see any traction before the upcoming festive season, when demand is expected to improve. While buyers have held off purchase decisions in anticipation of lowering interest rates, developers have been waiting for the festive season before launching special schemes and discounts to boost housing sales.