Track2Realty: top eight cities witnessed total estimated residential unit launches of 132,000 units between January to September 2013 which represented an increase of 5% as compared the to the same period for 2012, says a report by Cushman & Wakefield (C&W).
Track2Realty-Agencies: Real estate companies have expressed disappointment over the RBI’s decision to hike the short-term lending rate, saying this could hurt economic growth and adversely impact property demand in the ongoing festival season.
Track2Realty Exclusive: Real estate in search of the twin objectives of sales and brand promotions has, of late, learnt that there is no better mechanism to achieve the both than property exhibitions. It brings many buyers & multiple sellers on board to showcase what is available in the given market.
Track2Realty Exclusive: In general branding in smaller towns is more focused on project. However, an equal emphasis on corporate branding should remain the strategy. It is very important to stress upon the brand to make the consumer aware of the strength of the company and assure them of the safety of their investment. This is where brand positioning is important in the initial stage. However, once the credibility is established, project branding assumes centre stage.
Track2Realty Exclusive: Romesh Singh, a resident of Bhiwadi is quite confused with the city that is fast evolving. After having spent around seven years in Bhiwadi, the city is no more the same that he can relate with. The shopping complexes, malls and the emerging lifestyle is something that he thought is meant for metro cities. But the retail revolution in this till only recently sleeping city has changed everything, adding to the lifestyle choices and hence confusion among people like Romesh.
Track2Realty Exclusive: Seen as the poor cousin of Gurgaon-Manesar till only recently, Bhiwadi is fast emerging as the property hot spot and the price appreciation in this sleepy town not long ago has actually been steadfast in the last four-five years.
Track2Realty Exclusive: When we moved out of the comfort zone of metro city, the first question people asked us was how can we meet up with the challenge of leveraging our brand positioning in other geographical markets? Real estate, after all, is a micro market business and branding the realty has by and large presumed to be a metro phenomenon.
Track2Realty: The estimated demand for office space across the top eight Indian cities in the period of 2013 – 2017 is expected to be 132 million square feet (msf), says a report by Cushman & Wakefield. Office space absorption in top eight cities is expected to be approximately 22.5 msf in 2013 which will be a decline of approximately 26% over 2012.
Track2Realty Exclusive: Bhiwadi in Alwar district may be seen as a gateway to Rajasthan by many, its emergence as a property hotspot has more to do with the thriving economic activity in the neighbouring state of Haryana. Of course, Rajasthan Industrial Development and Investment Corporation (RIICO) is also aggressively pushing to make the place a destination magnet.
Track2Realty: Dubai becomes the first country to formally get the government support to The International Property Measurement Standard (IPMS). The IPMS, which is being developed by a coalition of 22 professional and not-for-profit organisations from around the world, including the IMF, RICS and BOMA will address global inconsistencies in the way property is measured, leading to greater transparency and increased investor confidence.