Track2Realty Exclusive: Public Relations or the PR stands for different things to different people in this part of the world. In the business of Indian real estate the philosophy is how much coverage do I get by paying how less. And only developers are not to be blamed for this since agencies understand the psychology of developers and tend to over-promise, thanks to the cut-throat competition in the business.
Track2Realty Exclusive: In today’s real estate market where projects are more often than not adding only to the inventory, marketing department of respective companies are wondering as to what went wrong in the brand positioning of the project.
Track2Realty-Agencies: Asian institutional investors are looking to invest $150 billion in global real estate in the next five years, with a focus on cities like Dubai, London, New York and Sydney, according to a new research.
Track2Realty Exclusive: Bhiwadi in Alwar district may be seen as a gateway to Rajasthan by many, its emergence as a property hotspot has more to do with the thriving economic activity in the neighbouring state of Haryana. Of course, Rajasthan Industrial Development and Investment Corporation (RIICO) is also aggressively pushing to make the place a destination magnet.
Track2Realty Exclusive: Media creates perception in the collective consciousness that realty debts are a cause of concern. It is generally assumed that a debt-ridden company is not the right one to invest. However, business cycle of some of these over leveraged companies is not just better than peers, but also high in terms of brand equity. Track2Realty finds that over projected magnitude of realty debt may or may not be a reality.
Track2Realty Exclusive: For an amateur investor, the ambiguity that lies within today’s investment models can translate to a metaphorical migraine. Simply logging onto an investment portfolio website can present numerous investment options, some of which the masses aren’t even completely aware of.
Track2Realty Exclusive: Many such mothers as real estate professionals feel that the real estate sector with its steel, concrete, bricks and mortar requires not only aggression, power, dominance and vigour but it also involves a lot of site related work, travelling and people involved deal with the inherent malice in the industry.
Track2Realty Exclusive: I remember when I left Education Times in 2006, to take over Property Plus Central, Times of India Mumbai’s area centric real estate supplement, circulated in the central suburbs of the city, as its editor. Everyone I knew was convinced I had committed career hara-kiri.
Track2Realty Exclusive: The Government of India envisages one trillion dollar investment in all areas of infrastructure in the 12th five year plan (year 2012 to 2017). The Government wants fifty percent of this investment to come from the private sector participation and most of these projects are expected to utilize the Private – Public partnership (PPP) model.
Track2Realty Exclusive: Persona stands for the third P and it is something that has been all elusive in the real estate. The persona of a luxury brand is largely a consequence of distinctive projection and coherence of the application. The visual brand identity captures the brand’s personality, mystique & emotional values in a nutshell.