When the Government of India was announcing relaxation with FDI norms a day ahead of Diwali, many analysts thought it to be a Diwali gift for 15 core sectors that could also prolong the festive spirit for the real estate sector.
The year 2015 should have been the year of realization that the days of creating ghost cities with inventory for investors is over. The greedy investor is no more interested in blocking his money with a business where the returns in any of India’s major housing market is not more than six per cent today.
A few may have succeeded but most of the developers have failed to position themselves right during the slowdown. In the process Track2Realty finds that the brand realty has taken a severe beating, losing the trust of both the end-users and the investors. The brand positioning that differentiates between the two different realty companies is today negligible with developers’ focus to sell. That, unfortunately, is not working for them and commanding premium over the brand reputation today is a far cry. Our team speaks to a cross section of developers, analysts and brand experts who may differ with each other but nearly all agree that sector has to come out of the Catch 22 situation.
From being the governance wild child to maturing into a market influencer, India’s real-estate sector has transformed in the past decade, with a paradigm shift from family owned businesses to corporates along with a few companies listing on stock exchanges. The change began with the government opening doors to Foreign Direct Investment (FDI) in 2005 and then welcoming the next wave of stability as corporate houses brought image restoration for the sector. Led by corporate entities, realty companies soon adopted corporate governance wherein transparency began to trickle down into the system as a norm slowly.
“How long can a sector survive which is borrowing at 48 per cent from private lenders to serve the interest of previous debt raised at much lower rate,” asks a banker. His concern is not without valid reasons. Developers experimented with all funding options but still many of them are now being forced to seek other sources of funding which not only comes at a significantly higher cost but also where the source of fund is unregulated.
When Roshan Abbas, a property broker operating out of Mira Road of Western Suburb, claimed that the region would be the catalyst of housing revival in the Mumbai Metropolitan Region (MMR), many thought this to be claims of a broker glorifying his catchment area. Some of the critics even dismissed it as another marketing stunt on the eve of the festive season of Navratra.
In the last five years of our editorial journey our constant endeavor has been to establish Track2Realty as a constructive critic of Indian real estate. In the process we have also succeeded in setting up a few benchmark along the way where Track2Realty has been accepted as the milestone of high quality journalism.
Weekend homes, also called second homes or vacation homes, are currently an oasis of market activity in India’s the otherwise lacklustre residential real estate sector. In earlier years, only the affluent could and would invest in them – today, these properties are generating interest even from the country’s middle class.
For a very long time, Pune was considered little more than a pensioner’s destination which benefited to some extent from its proximity to Mumbai. It was not considered a serious real estate market at a national or international level. This has now changed for good – the city has attained its own unique identity and is firmly in the limelight as a thriving economic microcosm, with a real estate market that has overtaken Mumbai in terms of attractiveness and investment viability.
Tokyo is the world’s hottest city for new retailer expansion, attracting 63 new retail brands, according to the latest report by global property advisor CBRE, How Global is the Business of Retail?. Space in core areas of Tokyo remain highly sought after despite the mixed signals in the economy and an increase in sales tax of 8% introduced in April 2014.