Track2Realty Exclusive: A section of developers are not in favour of experimenting with the advertisements as this may have negative effect. According to Diipesh Bhagtani Executive Director, Jaycee Homes, ads have some components which are common and similar in all their creative. This helps us build, recognize and recollect the brand name. This also helps build and reinforce the brand identity.
Track2Realty Exclusive: Romesh Singh, a resident of Bhiwadi is quite confused with the city that is fast evolving. After having spent around seven years in Bhiwadi, the city is no more the same that he can relate with. The shopping complexes, malls and the emerging lifestyle is something that he thought is meant for metro cities. But the retail revolution in this till only recently sleeping city has changed everything, adding to the lifestyle choices and hence confusion among people like Romesh.
Track2Realty Exclusive: Mumbaipedia concept has nothing to do with real estate projects or the company of the developer but aims at creating a mindspace amongst the target audience.
Track2Realty Exclusive: Call it stale or repetitive but real estate advertising has always been too sales-centric with no thrust on building the iconic brand. Though the sector has matured on several other parameters of corporate quotient, and charging for the brand premium seems to be on top priority; still the advertising has been by and large project driven.
Track2Realty Exclusive: The question is do brand ambassadors really buy the flats of the realty firms they endorse? Most unlikely! Of course, those who earn huge sums won’t live in flats even if they are very luxurious.
Track2Realty-Agencies: Asian institutional investors are looking to invest $150 billion in global real estate in the next five years, with a focus on cities like Dubai, London, New York and Sydney, according to a new research.
Track2Realty-Agencies: India’s diversified group Godrej says its fast growing realty estate business could become the biggest venture for the conglomerate in the next 10 years.
Track2Realty studies the role of brand ambassadors in the Indian real estate as the advertisements are often blamed to be not just aspirational but misleading as well. How far celebrity endorsement helps the company and to what extent their celebrity status gets affected by a sector where trust deficit is pretty high
Track2Realty-Agencies: has been ranked top with maximum share of about 40 per cent in the new investments attracted by real estate sector among top 20 states across the country during the first quarter of current fiscal, industry body ASSOCHAM said on Monday, Sep 30.
Track2Realty-Agencies: Developers are hopeful of clearing a large portion of their inventory pile-up during this festive season by luring in buyers with freebies and discounts, even as they sit tight on declared prices, said industry experts.