Track2Realty Exclusive: Realtors are also increasingly smarting to deal with the criticism as digital media is proving to be a deadly two-way weapon. Ravi Saund, COO of CHD Developers asserts it has not deterred them in any way; it has only helped in getting closer to the customer base and understand their needs and expectations from a developer in today’s market.
Track2Realty Exclusive: Customer chasing yet skeptical of their frank opinion and two-way communication, the internet revolution has exposed the Indian real estate to pretty uncomfortable zone where they can hardly ignore what they by and large believe to be a necessary evil.
Track2Realty: India Ratings & Research (Ind-Ra) has maintained a negative outlook on the Indian construction sector for the second half of 2013 (H213). This is in view of the continued execution and liquidity challenges facing the sector, identified as major constraints in the beginning of the year. The impact of these challenges is likely to intensify in the near term.
Track2Realty-Agencies: The real estate regulatory bill that seeks to bring transparency and accountability in the realty sector will be introduced in the monsoon session of Parliament, a top government official said on Saturday, July 6.
Track2Realty Exclusive: Many within the sector admit it is more often the case of lacking USP of the project added with the faulty communication and branding. This is being compensated by frivolous features which may bring the footfall but hardly translates into buying.
Track2Realty Exclusive: With inventory piling up, interest on debt burden squeezing, all tried & tested marketing mantra failing flat and festive season hardly escalating sales drive; the realtors have suddenly woken up to the reality that their marketing format needs a makeover, if not completely to be thrown out of the window.
Track2Realty Exclusive: Making the strategic shift of corporate in realty is not easy and getting things right is even more complex. Even though real estate business may not be the primary operations of several conglomerates who have entered this business space, sound corporate governance is based on more than just simple compliance with ‘universal standards’.
Track2Realty Exclusive: A single window clearance cell, akin to the Security and Exchange Board of India (SEBI) for the securities market in India, should be established. A unified point of clearance such as this will minimize project delays by reducing the builder’s run around time in obtaining clearances.
Track2Realty Exclusive: The debate over promoter driven versus professional driven also brings to the table the fundamental question as to whether the entry of corporates into the business has changed the outlook of real estate in India. Have they brought about transparency and corporate governance?
Track2Realty Exclusive: There are some industry watchers who believe the entire genre of awards should not be dismissed just because there are few rotten eggs in the basket. Industry body NAREDCO thinks awards should be seen as recognition for the work done by the developer. “If a real estate company has earned an award, I think it should be respected by the industry and by the collective consciousness,” says Sunil Dahiya, Senior Vice President of NAREDCO.