At a time when attracting the best talent is as challenging as retaining them, and lack of quality professionals affecting the fortunes of many sectors, including the Indian real estate, it is appalling to note that the developers have yet not learnt the value of professionals.
A few may have succeeded but most of the developers have failed to position themselves right during the slowdown. In the process Track2Realty finds that the brand realty has taken a severe beating, losing the trust of both the end-users and the investors. The brand positioning that differentiates between the two different realty companies is today negligible with developers’ focus to sell. That, unfortunately, is not working for them and commanding premium over the brand reputation today is a far cry. Our team speaks to a cross section of developers, analysts and brand experts who may differ with each other but nearly all agree that sector has to come out of the Catch 22 situation.
Track2Realty tries to simplify the real estate terminologies in practice that often confuses the buyers. There is no rocket science in real estate that buyers can’t adopt and understand for their own better understanding of the most valuable asset called house.
In an opaque real estate market where house hunt has been a travail and challenging for most of the Indians, Track2Realty takes up the challenge of finding not one but 100 most promising housing projects in the country. From Bangalore to Chennai, Mumbai to Ahmedabad, and Gurgaon to Kasauli; it has been a worm’s-eye view of thousands of housing projects to find 100 best that could stand out as the investment magnet in this first-of-its-kind study.
The stock market is not only showing the investors’ confidence index going up. It is also indicating the way forward for the Indian real estate. After all, investor sentiment on the bourses have often led to the recovery of the real estate market as the investment grows to the next level of confidence for a long term investment. It may be too early for concluding whether the stock recovery is here to stay and lead to revival of the fortunes of the real estate, yet Track2Realty finds the debate has gained ground. While the developers are optimistic about the money sooner than later coming into the sector, the critics have their own reasons to advice wait & watch policy, if not outright denial.
Track2Realty Exclusive: Sales model in commercial office spaces that was only recently seen as an indicator of distress on part of the developers has, of late, turned out to be a smart business model by the MNCs. These multinational companies seem to have confidence in the Indian growth story and with long term plan they are investing into the purchase of these properties. Track2Realty Focus 2015 finds that it is not a distress sale of developers since the capital values and rental yields have both appreciated sharply in the last three years despite of impending slowdown. The shift of these commercial spaces beyond the IT/ITeS is the most significant trend.
Track2Realty Exclusive: It has indeed been a busy year and 2014 can well be described as the year of roller coaster emotions where the business confidence index was exposed to two extreme ends of swing. In an otherwise flat year, the real estate sector may not have been witness to transactions on ground but the poetic engagement has definitely been at the emotional level.
Track2Realty Exclusive: If consistent rental market is a tool to analyse the true growth potential of the given property market, then Pune is probably the most resilient market. Rental index is often used to assess the demand and supply indicators as and when there is an affordability issue borne out of macro-economic indicators.
Track2Realty Exclusive: FICCI has recently released Real Estate Sentiment Index for Q3-2014. The report is also supported by sensitive data being put forth by one of the world’s leading independent real estate consultancy, Knight Frank. The index or a very formal survey conducted by the joint efforts of these two independent organizations revealed a lot about Indian realty market.
Track2Realty Exclusive: Navratra is all about nine days of festivities with 10th day being celebrated as Dussehra, which means end of 10 evils. In terms of its significance for real estate market which has weathered many challenges borne out of bearish macro-economic sentiments leading to slow sales, squeezed funding and inventory hangover, this Navratra seems to be the turnaround time.