Francis VanEeckhout is CEO of Deceuninck, an 80-year-old Belgium-based brand dealing in UPVC door & window system. The company is one of the world’s leading UPVC profile company, having customers all over India and is ranked 3rd in the global market.
A closer look at the given developer, Gaursons and the market that it operates in, clearly suggests that the sales figure is definitely not reflective of higher consumer confidence in the market that is notorious for the lack of best practices.
With the Government of India approving an increase in the carpet area of houses for the two middle-income group categories, under the Pradhan Mantri Awas Yojana – Urban, the industry stakeholders are getting euphoric as if this is the panacea for the ills that the afflicted the business.
A perception has gained ground that the NRIs (Non Resident Indians) losing jobs in the US and other parts of the world have no choice but to land back home and invest in India’s housing market. The ground reality, however, is that these expat Indians don’t think this is a logical conclusion, finds a global survey by Track2Realty.
Forest View as a marketing terminology has been so much over-used and abused that the mere mention of the name turns off most of the discerning homebuyers. Most of the loud claims of Forest View turn out to be the disappointing experience with even patches of bushes over some drains being referred as the Green View or its extreme far end of being referred as the Forest View.
Some of the mega infrastructure projects, when completed, like Hyderabad Metro project next year and the other projects like Strategic Road Development Project of INR 3000 crore and four major flyovers/skyways to decongest busy junctions and nodal city points, are very promising from the standpoint of transportation in the city.
Beating the slowdown blues, Bangalore-based developers DLF and Brigade continued their growth momentum with increase in revenue an profit. DLF, on the contrary, continued to lose the market share and revenue as slow sales hit the developer leading to quarter-on-quarter slide.
The report highlights the need for new urban centers in the country, and shortlists 45 potential mega-cities such as Nagpur, Lucknow, Jaipur, Kochi and Bhopal, among others.
Mahindra Lifespace Developers has introduced, its new brand of industrial clusters located across India. ‘ORIGINS by Mahindra World City’ envisions accelerated economic growth via world-class industrial ecosystems that will attract investment in manufacturing, and promote ‘Make in India’.
On the face value the developers are maintaining an optimistic outlook, but privately many of them admit that demonetization, GST and job market uncertainties have collectively spoiled the festive sentiment this time around. Add to it, the developers running short of fresh ideas in how attract today’s discerning buyers, and it seems market is destined to remain flat.