Among the major factors contributing to the escalating ‘claustrophobia effect’ of shrinking apartment sizes, demand for affordable homes in metros tops the list. Also, buyers are increasingly looking to avail the government’s credit subsidy benefits for affordable housing. These require a home to be priced
Traditionally, the festive quarter fares better than the previous quarters of the year when it comes to housing sales – the combination of religious sentiment and festive deals and freebies is a potent mix during this part of the year. For instance, Q4 2015 saw 70,000 homes sold in the seven major cities. However, as tempting as it was for developers to believe that this was an unshakeable performance standard, it was certainly shaken just a year later. After demonetization (DeMo) was announced in this critical quarter in 2016, housing sales halved to 32,100 units.
Highly-established developers are known to conduct careful research on their locations and are therefore able to pinpoint the most happening growth corridors. They know what product works best, and where it works best. While end-users are assured that they are buying into a well-researched area, this fact also ‘raises the bottom’ for investors who are looking for the right product to back.
Sensing the potential of the student housing market, many start-ups have entered the fray. Student housing providers such as Oxfordcaps, Tribestays, PLACIO, Stanza Living, Campus Student Communities, Housr, Simplyguest, etc. currently operate in Delhi, Pune, Bengaluru, Noida, Mumbai, Indore, Dehradun, Ahmedabad and Jaipur. The top 10 players in the organized student housing space collectively operating slightly over 75,000 beds with plans to touch nearly 2 lakh beds by 2020.
Oxfordcaps provides a custom designed and standardized Student Housing product with a full-stack model of services and amenities. Co-founded by two women founders, INSEAD graduate Annu Talreja, CEO and IIM-Calcutta alumni Priyanka Gera, COO – the Company has clocked a 75X growth in <11 months since its launch in India and has expanded from 200 beds to over 15,000 beds across 12 cities.
FastFox was valued at just under INR 100 crores at the time of this transaction. With this acquisition, Elara has entered the online-to-offline home rentals space, which has a market opportunity of over INR 20,000 crores. The addition of FastFox.com to its portfolio allows Elara to offer a comprehensive end-to-end service to landlords and tenants, thereby ensuring a significant improvement in consumer experience.
I am also conscious of the fact that no one would dare to file a case. It will only make them a laughing stock and force me to further expose their fault lines and consumer grievances/backlash in the public domain. This is one business where there is always more to conceal than reveal.
The real estate has been calculating the revenue on Percentage Completion Method and not Project Completion Method. With the Percentage Completion Method, the developers treated payment received from the home buyers for purchase of flats under construction as turnover of the company and net income generated from such projects was treated as profit.
PEL had previously announced a strategic co-investment fund with Ivanhoé Cambridge, to provide long term equity capital to blue chip residential developers across the five major metro cities in India (Mumbai, Bengaluru, NCR, Pune and Chennai). Ivanhoé Cambridge had allocated an initial US$ 250 Mn towards this fund.
Call it market disruption or the innovative disruption or just new marketing strategy but it seems this is the next big idea at a time when the market conditions are really challenging to get noticed. What really is disruptive innovation?