Track2Realty Exclusive: Brand managers of the companies who have been into strategising at the bottom of the pyramid wish it is high time credible bodies initiate measures on this front in the public domain. On the other hand, private equity funds in their due diligence reports (privately) do accord importance to this aspect.
Track2Realty Exclusive: It is relatively easier to plan a real estate project’s brand positioning in the high-end category where overboard advertising creates the top-of-the-mind recall value. Though many carry home the perception that branding is about ATL (Above the Line) activities for premium projects; fact of the matter is that branding at the bottom of the pyramid is even more challenging.
Track2Realty Exclusive: Popularity of any sport facility is a function of the popular demand and the availability of resources with a developer. For a developer focusing on luxury real estate, golf and polo make better sense than any other sport currently.
Track2Realty Exclusive: Indian real estate has tryst with many innovations, both to boost the sale and drive the brand. Various themes have evolved over a period of time; some have worked wonders, while others have failed and the developers have learnt their lessons.
Track2Realty Exclusive: Agreeing that it is time for fresh approach and marketing strategy, Anshuman Magazine, CMD of CBRE, South Asia says the recent policy moves from the RBI—vis-à-vis the rise in repo rate as well as the 20:80 scheme—are expected to further dampen investor sentiments in the upcoming festive season.
Track2Realty Exclusive: Ramnath Naik had gone on a house hunting spree on Ahram Road of Ahmedabad last year. The price was in the range of Rs. 5000-5500 per sq feet and hence out of his budget at that point of time. Now that he has arranged his budget and again went back to check the property prices with the apprehension of again getting disappointed with the perceived hike in price since then, he was pleasantly surprised.
Track2Realty: Sentiment in the Indian occupier and investment real estate markets has been hit on account of deteriorating levels of growth in the economy, continuous fall in the rupee value, high retail inflation and subsequent rise in key policy rates, according to the RICS India Commercial Property Survey Q3 2013.
Track2Realty Exclusive: When Prahlad Patel went on a property hunt in the city of Vadodara, the broker had a curious look at his face. Under the impression that Patel is one among the many NRIs looking to invest in the city property with the fall in the Indian currency he thought it is his duty to narrate how the property market is just ripe to enter for sizeable return.
Track2Realty Exclusive: At a time when the critics of Mumbai real estate were busy with the conspiracy theory and prophets of doomsday were writing the obituary, with the report suggesting the city market sitting over 48 months of inventory lending credence to such conspiracy theory, there has been an under-current in the Mumbai property market where some of the smart developers were devising new strategies to beat the slowdown.
Track2Realty: India is among the top ten global markets to recorded the highest rental increase year on year as per the annual report ‘Main Streets across the World 2013’ by Cushman & Wakefield. Punjagutta in Hyderabad, recorded the 8th highest growth in retail rental values globally with an annual growth of 29% year–on- year.