Track2Realty: Transactions in India’s real estate space might have slowed down over the last two quarters, but the sector has not been overwhelmed by the state of the wider economy. Despite the subdued pre-election economic scenario, in fact, the period observed an increase in private equity activity.
Track2Realty Exclusive: Against all the prophecies of doomsday in the realty market, Delhi-NCR has not only grown in the last four-five years, but also has been among the best performing markets in the country. The growth has been slow but steady and analysts believe it is time the property market of Delhi-NCR needs a catalyst to put it on the fast forward mode of growth.
Track2Realty Exclusive: Real estate market in India is growing fast because of the increasing demand for planned development, relatively less congestion and pollution, better hygiene and sanitation etc. that is giving way to new opportunities to grow. Investors are not restricted to one category and buyers looking to buy commercial as well as residential properties are angling towards the smaller cities such as Vizag, Pune, Nasik, Ahmadabad etc.
Track2Realty Exclusive: Call it migration or mere attraction, the Indian Real estate is spreading its roots into cities-in-making. Though fact remains that this sector has lots to thank the tier I cities for its large scale investments, but the winds of change are here to stay. The recent economic and investment policies, initiated by the government are giving a boost to the less known lands across the Indian sub-continent.
Track2Realty Exclusive: If you want to know how the growth of the real estate can make a city bi-functional, visit Gobichettipalayam (also known as Gobi). It is a town and municipality in Tamil Nadu which happens to be the second largest city and urban agglomeration in Erode district and is the administrative headquarters of Gobichettipalayam taluka, revenue and educational districts.
Track2Realty Exclusive: If regulatory changes have been a cause of concern for the developers in the Gujarat real estate market, the political uncertainty prior to the general elections definitely threatens to prolong the slump in the realty market. Elections and real estate have a symbiotic relationship where elections bring a kind of stasis that is unproductive.
Track2Realty Exclusive: While the Indian real estate has been on a copy & paste mode in the last three years where not much support has been extended by the market or the policy makers, there is a strong optimism within the built environment that 2014 would be a turnaround year. Though nothing much has changed in terms of issues & concerns of the sector as another year comes to the end, some of the policy decisions in the last six months indicate the sector is finally on the road to recovery.
Track2Realty Exclusive: A great challenge in real estate branding is the local versus national market. 90 per cent of the realty brands have local presence and not pan India. Most of the projects are linked locally like Prestige with Bangalore or DLF with Gurgaon.
Track2Realty Exclusive: Once a promise has been defined, all the customer touch points need to be mapped. Everything from the website to marketing collateral to what the CEO says about the company to how the telephone is answered at corporate headquarters should reflect the promise of the corporate brand.
Track2Realty Exclusive: To say that the year 2013 has been stressful for the Indian real estate would be like stating the obvious. A major reason why the sector could not perform up to its true potential this year is the negative market sentiments.