Track2Realty Exclusive: A stable property market that has done reasonably well in 2013, why should the developers in down town south be bothered about the General Elections ahead, asks a property analyst. Well, the answer can not be in straight yes or no but the market trends indicate Coimbatore definitely will be less susceptible to the elections than many other property markets across the country.
Track2Realty: Office space demand slowed down in the first quarter of 2014, with around 6.3 million sq. ft. of office space getting absorbed across the leading cities of the country as against 6.6 million sq. ft. in Q1 2013—a drop of approximately 5%. Transaction activity was dominated by the National Capital Region (NCR), Bangalore and Chennai—representing about 70% of the total space transacted during the quarter.
Track2Realty: Vardhaman real 3state has announced its first residential project “Springdale” in Dharuhera, Haryana. Springdale apartments promise to be surrounded with greenery to give a feel to live happy and healthy.
Track2Realty: Lotus Greens today embarked on a special outdoor campaign titled “Electability” whose message and communication revolves around the act of responsibility in casting one’s ballot. While the upcoming 2014 general election has inspired companies like Tata Global Beverages, ITC, HUL, Google and Facebook to come out with special campaigns.
Track2Realty: Godrej Properties has entered into an LLP to develop a residential township project in North Bengaluru. The project, spread across 100 acres, will offer a potential saleable area of approximately 0.87 million square meters (9.4 million sq. ft.) though its proximity to the new international airport may lead to a reduced consumption of FSI.
Track2Realty Exclusive: Noida seems to be on a highway of growth corridor and is fast emerging from the shadow of being poor cousin of NCR’s glorified market of Gurgaon. If the spate of luxury and other high-end launches are any indication, already Noida is in the process of an image makeover where the investors’ confidence is increasingly tilting in its favour. The price appreciation in the last over a year across the Delhi-NCR region suggests that Noida has been witness to the best ROI to the investors.
Track2Realty Exclusive: Samarjeet Singh went on a house hunt in Mumbai with the obvious expectations of entering into a buyers’ market. The reported stress and standing inventory of 48 months made him believe that this is the right time to negotiate the deal and also get the immediate possession with a record inventory available in the market.
Track2Realty Exclusive: No institution is born into greatness; they have to ascend their way into greatness. The only real lasting lesson of institution building is that values create value. If you do not have values, no amount of advertising billboards can get you an enduring image of excellence. There can be glory in the short run perhaps, but a lasting reputation can be built only on integrity of purpose and ethics and an indomitable will to never compromise on standards.
Track2Realty Exclusive: The term ‘serviced apartment’ is traditionally used to describe an apartment alternative to hotel accommodation for long stay leisure or business travelers. However there are two types of accommodation namely extended stay and corporate housing. It is built in a manner where a furnished accommodation, comparatively larger than a hotel room, with small kitchenette is provided with basic facilities of a household, sometimes even provided with concierge service.
Track2Realty Exclusive: The real-estate category has taken the product-led path to brand building. Products occupy centre-stage in advertising campaigns; properties serve as brand emblems. Developers build properties, showcase them through advertisements, customers experience drives word-of-mouth, which in turn generates additional customers and on it goes. Through this iterative process, a brand is built. In other words, the brand identity is inherent in the developer’s real-estate footprint.