Track2Realty Exclusive: It is relatively easier to plan a real estate project’s brand positioning in the high-end category where overboard advertising creates the top-of-the-mind recall value. Though many carry home the perception that branding is about ATL (Above the Line) activities for premium projects; fact of the matter is that branding at the bottom of the pyramid is even more challenging.
Track2Realty Exclusive: Popularity of any sport facility is a function of the popular demand and the availability of resources with a developer. For a developer focusing on luxury real estate, golf and polo make better sense than any other sport currently.
Track2Realty-Agencies: Lodha Group has acquired the Canadian embassy building in London’s Mayfair district for $530 million (Rs 3,300 crore) in its biggest move overseas. Lodha Group, which claims to be India’s largest real estate developer, has exchanged contracts to acquire the landmark MacDonald House in central London from.
Track2Realty Exclusive: Indian real estate has tryst with many innovations, both to boost the sale and drive the brand. Various themes have evolved over a period of time; some have worked wonders, while others have failed and the developers have learnt their lessons.
Track2Realty: Sentiment in the Indian occupier and investment real estate markets has been hit on account of deteriorating levels of growth in the economy, continuous fall in the rupee value, high retail inflation and subsequent rise in key policy rates, according to the RICS India Commercial Property Survey Q3 2013.
Track2Realty Exclusive: At a time when the critics of Mumbai real estate were busy with the conspiracy theory and prophets of doomsday were writing the obituary, with the report suggesting the city market sitting over 48 months of inventory lending credence to such conspiracy theory, there has been an under-current in the Mumbai property market where some of the smart developers were devising new strategies to beat the slowdown.
Track2Realty-Agencies: Indiareit Fund Advisors has raised Rs.800 crore for its sixth domestic real estate fund, Domestic Scheme-V, higher than the basic fund size of Rs.750 crore.
Track2Realty Exclusive: The steady growth of the Coimbatore property market even in the wake of the overall economic slowdown makes it a curious case for many analysts. It is convenient to say that the market of Coimbatore real estate is by and large end-user driven and hence a realistic market to sustain the effects of slowdown.
Track2Realty Exclusive: While the property markets in other parts of the country are busy with festive offers, Coimbatore real estate is showing no signs of gift, freebies and other marketing lucrative schemes. Prima facie it may seem like the festive buying of homes is not a reality in this part of the world, and hence no developer is bothered to lure the home buyers with gold coins, cars, foreign tours or outright discount.
Track2Realty-Agencies: Real estate companies have expressed disappointment over the RBI’s decision to hike the short-term lending rate, saying this could hurt economic growth and adversely impact property demand in the ongoing festival season.