Track2Realty Exclusive: Public Relations or the PR stands for different things to different people in this part of the world. In the business of Indian real estate the philosophy is how much coverage do I get by paying how less. And only developers are not to be blamed for this since agencies understand the psychology of developers and tend to over-promise, thanks to the cut-throat competition in the business.
Track2Realty Exclusive: Call it stale or repetitive but real estate advertising has always been too sales-centric with no thrust on building the iconic brand. Though the sector has matured on several other parameters of corporate quotient, and charging for the brand premium seems to be on top priority; still the advertising has been by and large project driven.
Track2Realty Exclusive: Amrapali Group has signed on Mahendra Singh Dhoni as their brand ambassador and the company is banking high on cricket ever since the Indian team won the World Cup under Dhoni by gifting the flats after the title.
Track2Realty-Agencies: India’s diversified group Godrej says its fast growing realty estate business could become the biggest venture for the conglomerate in the next 10 years.
Track2Realty-Agencies: Developers are hopeful of clearing a large portion of their inventory pile-up during this festive season by luring in buyers with freebies and discounts, even as they sit tight on declared prices, said industry experts.
Track2Realty Exclusive: Neeraj Gulati, MD, Assotech Realty says real estate is akin to two sides of the same coin; at one half you have the developers at the other you have the end users/investors. The point is real estate does throw a negative shade as projected to the stakeholders in terms of realty debt.
Track2Realty Exclusive: Media creates perception in the collective consciousness that realty debts are a cause of concern. It is generally assumed that a debt-ridden company is not the right one to invest. However, business cycle of some of these over leveraged companies is not just better than peers, but also high in terms of brand equity. Track2Realty finds that over projected magnitude of realty debt may or may not be a reality.
Track2Realty Exclusive: The question before Indian real estate today is what makes a luxury living? Is it high-end apartments? No. Luxury living is creating an ambience in totality that not just matches the aspiration level, but exceeds it.
Track2Realty Exclusive: Crème de la crème real estate project for the upscale and upmarket buyers is an ambition that is driving the developers across the country. It seems the Indian real estate has woken up to the reality that the destination of brand positioning is ‘luxury’ and as Track2Realty finds, in this rat race the term is so over-used and abused that it has lost its relevance. From high-end condominiums to affordable, the tag of luxury seems to be the biggest brand driver for the sector.
Track2Realty: Real estate has expressed disappointment over the decision to hike key policy rate by the Reserve Bank of India (RBI). The developers and analysts say this would lead to increase in finance cost and also affect housing demand during the festive season.