Realty in search of first-movers of holistic branding-II
Track2Realty Exclusive: So if there is a real estate brand in India that wants to fully realize the benefits of branding to drive its business forward, what is the way forward?
Search Results: Real Estate Developer (2393)
Realty growth changing Pune yet classic old charm prevails
Track2Realty Exclusive: Urbanisation is inevitable but when the very same model of development is rolled out haphazardly it also brings its side effects. Many urban cities across the country are witness to the fact with the loss of its traditional old world charm and eventually the city losing its very identity.
Challenges galore in smart realty branding-II
Track2Realty Exclusive: In realty business, brand is an additional value the consumer is prepared to pay compared with an ordinary product yet fulfilling the same purpose. If a brand is not able to offer the consumer better advantage that the competitors, it will turn into a commodity.
Realty in search of first-movers of holistic branding-I
Track2Realty Exclusive: As a brand management professional, I am often asked as to which industry in India needs branding the most. Without any second thoughts, my answer is real estate. Prima facie that may sound very counterintuitive as real estate is after all a big advertising spender.
Realty weathering brand positioning challenges-III
Track2Realty Exclusive: A McKinsey report to the Government of India on cost of approval had clearly pointed out that the costs incurred on account of various approvals could constitute anything up to 40 per cent of the sale value. Such is the enormity of the problem of approvals and that the challenge of negativity that we suffer from.
Challenges galore in smart realty branding-I
Track2Realty Exclusive: A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company. Branding, according to me, is a double edged sword which grants an advantage of building clientele, loyalty, trust etc but also burdens the shoulders with an added responsibility and obligation to defend the ‘Brand’ so far created persistently.
Ahmedabad realty defies conspiracy theory-II
Track2Realty Exclusive: Analysts seem to agree with this premise that Ahmedabad has grown enormously over the past decade, due to ultra-progressive policies and intelligent development governance. The city is providing extraordinary and unprecedented returns on the real estate ROI, and has proven to be one of the most exciting investment destinations in India today. Still, it is not an investor driven market and end-users are very much active in the city market.
Sobha Developers’ H1’14 shows impressive performance
Track2Realty: Sobha Developers, on a consolidated basis, registered a turnover of Rs. 10.08 Billion during the first half of FY 2013-14. The Profit before Tax (PBT) stood at Rs. 1.71 Billion, and the Profit after Tax (PAT) was Rs. 1.07 Billion. On a year-on-year basis, Revenues have increased by 18%, PBT by 21% and PAT by 12% from its operations.
Ahmedabad realty defies conspiracy theory-I
Track2Realty Exclusive: In the beginning of the year 2013 when the property market in Ahmedabad was softening a bit in select pockets, the prophets of doomsday had a free run. Many of them were prophetic to write off the city’s real estate market as simply unaffordable and unsustainable, notwithstanding the fact that the correction in the city real estate prices has been relatively moderate as compared to other cities with similar trends in property market when the sentiments were at peak.
Realty weathering brand positioning challenges-II
Track2Realty Exclusive: It is said that this sector encourages black money and corruption, which is sad and upsetting for all developers/entrepreneurs who put in their best efforts to run the business.