The real estate developers in India are, more often than not, having inwardly obsessed approach to deny that a study is a relative study. They live with the illusion that they understand exactly what their brand represents. However, such mirage may be more reflective of their aspirations for the brand, rather than the reality of public opinion.
There had suddenly been a deafening silence when the RBI Governor Dr Raghuram Rajan recently asked the real estate developers to reduce the home prices. However, the economist in Rajan was not making a faux pass. He could rather see a supply side of bubble in the making. Therefore, he came harsh on the sector.
Housing.com has launched its branding product ‘BRAND FALCON’ for real estate developers. A first-of-its-kind in the real estate industry, BRAND FALCON is aimed at providing India’s top developers with a powerful and effective medium to communicate their brand story to the consumers.
Track2Realty: Rapid urbanization has thrown up many complicated challenges for home owners as well as city planners. While most of the debate tends to revolve around how to improve living conditions in the core urban areas, real estate developers in many cities like Pune, Mumbai and Bangalore are now coming up with an entirely new solution – the creation of entirely new satellite mega-cities.
Track2Realty: It is going to be quite a hard sell for the real estate developers this festive season as a huge increase of 30% quarter–on–quarter in 2014-15 in new launches in the residential segment met with inventory further going up by 6.7% in the same period, according to an ASSOCHAM recent paper.
Track2Realty Exclusive: Funding, or rather lack of it, has been one of the key concerns of the real estate developers throughout 2013, yet if some of the key policy decisions that have been taken in the year it seems 2014 is all set to get big ticket funding. The money is poised to be invested in the sector and if not as private equity, the biggies will put in money through Real Estate Investment Trust (REIT).
Track2Realty-Agencies: Lodha Group has acquired the Canadian embassy building in London’s Mayfair district for $530 million (Rs 3,300 crore) in its biggest move overseas. Lodha Group, which claims to be India’s largest real estate developer, has exchanged contracts to acquire the landmark MacDonald House in central London from.
Track2Realty-Agencies: Real estate developer Emaar MGF Land Ltd has been directed by the apex consumer forum to refund Rs 2.4 lakh to a man for “deficiency” in service in connection with booking of a residential plot in Mohali.
Track2Realty-Agencies: Competition Commission of India (CCI) is working on a model framework for commercial agreements between real estate developer and the property buyer, which it expects to serve as a benchmark for the industry.
Track2Realty-Agencies: Land prices will escalate leading to rise in housing price if the Land Acquisition Bill is passed by Parliament, real estate developers and property consultants have said.