The Union Budget this time would be the last full budget ahead of the General Elections due next year. The real estate sector is yet again parroting the old demands, with the only difference being that the concerns of the home buyers too finds a place in their wish list. The developers have come to realise that the home buyers can no longer be ignored as they are the most necessary in the real estate business cycle.
The reduction in Gross Non-Performing Assets (GNPAs) is forecasted to continue in FY2023 following the reduction of 6 bps in Q1 FY2023. The GNPA assessment has been retained at 2.7-3.0% as of March 31, 2023. With growth in both the scale as well as improvement in asset quality indicators, the profitability is forecasted to revive almost to the pre-Covid level by the end of FY2023.
Buy a house with mortgage and then get so frustrated with the delays that you just stop paying the EMIs. This sounds funny, illegal and outrageous, but has already started trending in the world’s largest property market of China. The global property markets in general and susceptible markets like India in particular are watching the developments in the neighbourhood with a hope & prayer that such unpleasant events should not confront them. A Track2Realty analysis.
In an interesting year when Godrej Properties lost its sheen, Sobha Limited yet again bounced back as the National Brand Leader after a gap of 2 years. The 10th edition of Track2Realty BrandXReport 2021-22 finds that the market perception vis-à-vis the brands could change dramatically, and it takes all the more care to retain the Brand Leadership than reaching at the top.
The industry data of faster recovery and record home sales conceal more than it intends to reveal. The rosy outlook fails to address the fact that this is a K-shaped recovery where a handful of large developers with sound financials have grown at the cost of the large universe of the developers. More importantly, the sales registration data doesn’t differentiate between primary market sale and distress sale in the secondary market.
2022 won’t be an easy year for the average Indian home buyer in terms of making a conscious decision of buying a house. The fundamentals of the market and macroeconomic outlook indicates 2022 could be even more challenging than 2021 for more than one reason. The rising input cost of construction has put a serious question mark over the feasibility of the business in a price sensitive market. Many of the developers with thin profit margins are facing a catch-22 where the input cost hike is compelling for escalation but the demand side is not ready to absorb the hike.
There are multiple factors why the home sales in monsoons are subdued. One obvious reason is that the Indians traditionally don’t make any high value purchases after Akshay Tirtiya and before Ganesh Chaturthi. Since a home is the most emotional & aspirational product; is life’s biggest purchase; and is in most of the case for the lifetime; the Indians prefer to wait till the beginning of the festive season. Inauspicious period of Shraddh and Pitripaksh also falls during the monsoon season, where the traditional belief is that any new purchase will invite the curse of the ancestors.
A record low household savings, double digit unemployment, and rising inflation, has added to the harsh reality of Indian home buyers’ high Debt to Income (DTI) ratio. The Covid induced financial hardships have indeed wreaked havoc with many of the Indian home buyers. Despite of the advantages of lower interest rates, their DTI ratio has suddenly shot up beyond what could be termed as manageable level.
It is single women and not the married ones who are the real demand drivers of the housing market in India. Contrary to the general perception that marriage is a catalyst for women to look up to house ownership, it is the single women across the cities of India that are more attracted to the property. The choices of single women are as much goaded by the safety of their own roof over head as with the investment horizon.
Union Budget every year is the time when all the stakeholders of the Indian economy look up to the Finance Minister with optimism. Track2Realty noted that across the industries the wants & needs of the demand & supply side are not as juxtaposed as with the real estate. While the developers lobby hard to get the best deal out of the Union Budget, the buyers have their own set of choices and concerns. The Finance Minister is expected to walk a tightrope to balance the concerns of various stakeholders.